A Fan proudly proclaims that she dwells in “Hallmark Land.”
“It’s my happy place,” she says. “And in these crazy, hateful times, I want to live where people care for each other.”
Don’t check your GPS. Hallmark Land isn’t a spot on a map, but a powerful head rush of feel-good vibes, romantic happily-ever-afters, and relentless outpourings of holiday cheer that emanate from the sleigh load of made-for-TV Christmas movies annually offered by the Hallmark Channel and its cable sibling, Hallmark Movies & Mysteries.
“I can’t help it. They just warm your heart,”she has been known to watch 35 or more of the festive flicks at this time of year. And that doesn’t include reruns and/or the vintage Hallmark movies she owns on DVD.
Clearly, she’s not the only one mainlining this televisual comfort fare. What began as a modest TV experiment has become a full-blown, twinkle-lit, pop-cultural juggernaut enjoyed by millions and mimicked by other outlets like Lifetime, Netflix and UPtv.
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