⭐ Featured: YouTube Video: How Long Is Too Long? {REVISITED}

By
Real Estate Agent with Joe Manausa Real Estate 8508880888

If you are considering creating videos for YouTube as part of your content marketing plan, then "video length" is going to become an important decision for you.

Eighteen months ago, I asked ActiveRain members (in THIS POST) to chime in about what they felt was the perfect video length, and there was plenty of responses and some very strong opinions.  In fact, the post was featured and a lot of great discourse ensued.

I was very curious about what my fellow 'rainers thought about the length of YouTube videos (for the purpose of growing your brand and generating business). The input was well received and allowed me to set up some tests. I posted videos that were as short as 56 seconds, to many that ranged from 4 to 16 minutes, and two were even more than an hour long. The results were surprising!

Today, I share a few of my most successful videos and what I have learned about "video length" in the past 18 months.

Important Video Metrics

There are so many ways to evaluate the success or failure of a video and ultimately, every marketer is going to decide on their own list of critical factors. Some of the more important metrics to me that I look for on my videos include:

  1. Subscribers Gained - The number of people who subscribed to my YouTube Channel while watching a specific video.
  2. Hours Watched - How many total hours has each video been watched (that's face time with potential customers)
  3. Average View Duration - How long is the average visitor spending watching the video. This tells me if I'm holding on to people well or just attracting people well, it's good feedback that ultimately tells you video length value.

There are tons of other metrics that YouTube provides that help you tweak your video creation plan, but for the purpose of video length, those are my "big 3."

Surprising Successful Videos

When you consider that it costs several thousand dollars each month to run a 30-second television commercial during one or two spots a few days each week, the hours of view time (hours watched) is an interesting metric. On YouTube, you might be reaching fewer viewers (unless your video goes viral), but you are engaging with them longer. I think that matters.

Here are a few of my videos where the average view time is much higher than the three-minute video length ActiveRain members felt was proper 18 months ago:

Most Hours Viewed

While the last set of videos looked at average view time, here are a few of my top performers based upon total view time (shown in hours viewed).

Conclusion On The Revisited Question

How long is too long? There is no correct answer if you are looking for a specific number of minutes (or hours or seconds). The best answer to this is that the correct length for your videos is determined by you studying the performance of the videos that you post and looking for profitable results.

If you'd like to see more of what I'm doing on Joe Manausa Real Estate YouTube Channel, stop by any time (and don't forget to subscribe 😁).

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Joe Wrote The Book On How To Sell A Home In The Digital Age

The digital marketing guide for bricks and mortar businesses

Joe recently wrote "The Business of Getting Business."

It is a comprehensive guide for small businesses to help them understand how to implement digital marketing. For Realtors, it's a guide to using digital as the heart and soul of your marketing.

For those of us who want to survive and thrive in a world where large corporations are taking over, it is a must-read.

You can find "The Business Of Getting Business on Amazon here.

 

 

 

Joe Manausa Real Estate
1934 Dellwood Drive
Tallahassee, FL 32303
(850) 366-8917

Comments (13)

Raymond Henson, eXp Realty
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

Very interesting article.  I have been a subscriber of your YouTube Channel for quite some time now.

Nov 18, 2021 05:51 AM
Bill Salvatore - YVP Blog
Arizona Elite Properties - Chandler, AZ
Realtor - Valley of the Sun / golfArizona@cox.net

I agree, getting the right length is key. . thanks for the post, make it a productive Thursday. bill

Nov 18, 2021 06:24 AM
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Hey Raymond, thanks for subscribing and giving feedback.

Nov 18, 2021 09:09 AM
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Thank you Bill, have a great Thursday too.

Nov 18, 2021 09:10 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

With videos it's all about finding the Goldilocks zone of time.  Not too little, and not too much.

Nov 18, 2021 01:29 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

CONGRATULATIONS Joe, on having this blog FEATURED in the Old Farts Club group!  

Nov 18, 2021 01:31 PM
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Thanks for the feature in the OFC Myrl!

Nov 19, 2021 02:09 AM
Kristin Johnston - REALTOR®
RE/MAX Realty Center 262-567-2455 - Waukesha, WI
Giving Back With Each Home Sold!

Great information.   Thanks for sharing and enjoy your day!

Nov 23, 2021 07:49 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Joe,
As with most things, "It depends". 2 minutes or under videos will most likely get my time. Shorter is even better. However, if I were to be an out-of-town potential buyer serious about a specific property I'd want a more detailed video.

Nov 26, 2021 10:20 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Joe. A subject on which I need to do more research! Thanks for the tips. Enjoy your day.

Nov 27, 2021 05:04 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Joe - my reaction is a combination of the responses by Myrl Jeffcoat and Carol Williams.  Is that a fable/fairy tale solution where a happily-ever-after ending always accompanies???  

Nov 27, 2021 05:45 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Joe - I agree with your final analysis.  Some of your topics require longer treatment and some don't.  Your own measurement is what matters.

Nov 27, 2021 06:46 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Good information on videos, Joe. I would think length really will depend on the topic and the level of interest viewers are expected to have. In some cases 2 - 3 minutes will suffice but your examples clearly show longer vids...the right ones...can and do work!

Nov 28, 2021 04:44 PM