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Building Better Real Estate Websites

Services for Real Estate Pros with YourSiteNeedsMe.com

Read on to learn my best tips to help you create a great site, and if you need help, then give us a call or check out our $399 Wordpress Website Deal.

Key Components of a Better Real Estate Website

There are many things that make up a real estate website. I could probably spend all day making a list of things that I feel are important to a website but by the time I got to the end you might be dozing off. If you want to read the in-depth post you can click here: "My BEST Tips on How to Create a Better Real Estate Website".

Here are a few that I feel are important: 

  1. DESIGN: The design is clean and not cluttered with too many elements & it represents YOUR Brand.
  2. USER FRIENDLY: It is easy to use, and clients are able to find what they need on their first visit and on future visits - Keep the important stuff ABOVE the fold.
  3. IDX Search: You have your OWN built-in IDX Search - something that brands you and captures leads. We recommend IDXBroker which comes with a TON of great features like Custom Lead Registration tools, Widgets, Market Report pages and more. We are Developer partners with them and install it for free if you sign up with us. If you already have it, being our Dev partner is also very beneficial!
  4. CTAs: You use plenty of Call to Actions. CONTENT: You provide them with useful information they NEED! Think "WIFM" (What's In It For Me). BLOG & Community Pages - these GREATLY increase your chances of being found on Google. SEO: Meta Titles & Descriptions, Responsiveness, Mobile Friendly, Sitemaps, Alt Tags & Google Analytics & Google Search Console all factor in to your success.
  5. LANDING PAGES: Build pages targeting specific keywords. IDX Searches are excellent for these.
  6. CONNECT: Your Contact Information & Social Media Links are easy to find.

A few more things...

  1. Privacy Policy: Termageddon (10% off)
  2. Accessibility: accessiBe (25% off) and Userway
  3. Google Business Profile: GET ONE!


Google Organic SEO Using Google Search ConsoleGetting to the top of Google isn't easy - here's how you can increase your chances:

  1. Build Landing Pages that focus on a Primary Keyword with related keywords.
  2. Research your Keywords FIRST: https://ads.google.com/home/tools/keyword-planner/.
  3. Choose Keywords that will bring you a CUSTOMER. Choose long tail Keywords or Keyword Phrases that have low or medium competition.
  4. Research your competition (who ranks 1,2,3, etc.), then build a similar page around that keyword.
  5. Add relevant and up-to-date written content using your Keyword and headers.
  6. Don't forget a good Title and a compelling Description Interlink your pages with each other.
  7. Build LOTS of them!
  8. Start blogging

How do Zillow & Trulia do it - Can I beat them?

They built Landing Pages - LOTS of them. Like, THOUSANDS and THOUSANDS. . . AND - they interlink them. . . And - they named them with Keywords. Seeing a pattern here?

For example go to https://www.trulia.com/NV/Las_Vegas/  and scroll all the way to the bottom. What do you see?

YES - You CAN beat them! Their content is basically the same thing over and over on hundreds of pages. If you write unique content that is up to date and relevant, you have a chance.


  1. Blogging for SEOBlogging is one of the most important AND the most under-used ways to rank higher in the search engines.
  2. Topics: Local, Date Related & Superficial posts get the highest clicks. In 90 days, one of my clients received 111 clicks from a blog post about Tampa Gardening Zones and 52 from one about the Best fishing spots around Indian Rocks Beach.
  3. Interlink every blog with other PAGES on your site and other BLOG posts. Don't just use a plugin to show related blogs; link them in the blog content using keywords if possible.
  4. Include a closing statement that asks a question and includes more links to important landing pages - change it up.
  5. Use CATEGORIES & TAGS - learn what they are.
  6. Write compelling Blog Titles & descriptions - emotion sells! 5 Tips for Selling your home vs Avoid these 5 Mistake Most Home Sellers Make.
  7. Create a good Featured Image with the blog title on it - CANVA.

Monitor your Performance & Make Adjustments

  1. Stay on top of your website's performance by monitoring it in Google Analytics and Google Search Console.
  2. Download the Google Analytics app and keep track from your phone.
  3. Look for pages that already rank and work on improving Click Through Rates. Test new things and make changes.
  4. Write better Meta Titles & Descriptions.
  5. Improve your on-page optimization by including related keywords.
  6. Refresh old blog content; look for old posts that brought your site a lot of traffic and refresh it!

Know Your Stuff

There are tons of reputable sites out there that can give you good reliable stats. It pays to stay on top of this data because it helps you to improve your own ranking. Here are a few I found important regarding Click Through Rates in 2021:

  1. The #1 result in Google gets 31.7% of all Clicks.
  2. Moving up 1 spot increases your CTR by 30.8%.
  3. Title Tags that contain a question have a 14.1% higher CTR.
  4. Titles with a Positive or Negative sentiment improved CTR by 7%.
  5. URLs that contain a Keyword have a 45% higher CTR.
  6. Only 0.78% of Google searchers clicked on something from the second page.

Data derived from Backlinko & Advanced Web Ranking

Landing Page Examples:

I'd love to hear your comments on this post! And, if you have any ideas you would like me to blog about please feel free to add them in the comments for me!

Interested in a new website? Find out why YourSiteNeedsMe has over 60 🌟 5 Star Reviews on Google! Give us a call or check out our real estate website services today!

Charra Hammett

517-917-0582 (Call or Text)



Gary Frimann, CRS, GRI, SRES
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
REALTOR and Broker

Hello Charra, I was on the Zoom call yesterday and will be contacting you.  

Mar 09, 2022 06:38 AM
YourSiteNeedsMe SEO Team

Hello back Gary Frimann, CRS, GRI, SRES! Hope you enjoyed it! Talk soon!

Mar 09, 2022 02:03 PM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

Unfortunately, I missed your presentation, but enjoyed your post and the information seems right on point. As I am soon to be moving I will need to develop some landing pages and new info for my new location.

Mar 09, 2022 08:39 AM
YourSiteNeedsMe SEO Team

That is a smart plan as you will be marketing in a brand new area and need to work on an advantage to get out ahead of the established agents Nick Vandekar, 610-203-4543 Hope my info helps you get ahead of the competition!

Mar 09, 2022 02:04 PM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Hi, I just emailed you from your site. Please confirm you received or I will send again. Thanks.

Mar 09, 2022 10:52 AM
YourSiteNeedsMe SEO Team

Hi Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 - hmmm, strange but I do not see anything? Can you send an email directly to support@yoursiteneedsme.com and I will get back with you ASAP?

Mar 09, 2022 02:07 PM
Elyse Berman, PA
LoKation Real Estate - Boca Raton, FL
Boca Raton FL (561) 716-7824

Simply the best!

Mar 09, 2022 11:49 AM
YourSiteNeedsMe SEO Team

I love you Elyse Berman, PA  you are just the sweetest! 💜

Mar 09, 2022 02:07 PM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!


Such a good blog loaded with great information


Mar 09, 2022 12:01 PM
YourSiteNeedsMe SEO Team

Thank you Ginger Harper - if you have any ideas of topics you would like me to post about just let me know!

Mar 09, 2022 02:08 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

This was a terrific presentation, Charra! Thanks for the all great information. Bookmarked to review further - I have some thinking to do.


Mar 09, 2022 03:05 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Wow! Wow! Wow!  You are the real deal - times 10 Charra!   I wasn't on the call but HOLY SMOKES I can feel the energy in Phoenix!   Love it!!

Mar 09, 2022 03:23 PM
YourSiteNeedsMe SEO Team
YourSiteNeedsMe.com - Brooklyn, MI
$399 Real Estate Websites - YourSiteNeedsMe.com

Anna Banana Kruchten CRS, Phoenix Broker  Thanks so much <3 

Mar 10, 2022 10:32 AM
YourSiteNeedsMe SEO Team
YourSiteNeedsMe.com - Brooklyn, MI
$399 Real Estate Websites - YourSiteNeedsMe.com

Jeff Dowler, CRS I'm ready when you are!

Mar 10, 2022 10:33 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello and this was the best zoom meeting we had with you telling us so much.  I need to switch to you but at my age of 71 I am not techie!

Mar 10, 2022 10:43 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Yiu did a marvelous job on the call and I'm sure it will be productive from the attendees and those that read the recaps

Mar 10, 2022 04:30 PM
Cathy Hertler
Burns & Egan Realty Group, LLC - Billerica, MA

Missed the presentation, but great information provided in the article

Mar 11, 2022 06:10 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

What a wonderful presentation.  I will be mentioning you to my friends and associates who are Realtors.

Mar 12, 2022 03:56 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

Charra, I'm sorry I missed your Zoom, having them in the middle of the work day makes them hard to attend, but I really appreciate this post as a follow up. It's an overwhelming and spectacular firehose of information. Q: When you perform your $399 Wordpress Website Deal, I'm wondering if I still have access to post my articles in addition to what you do for me? And how do you deal with me adding content? Thank You! YourSiteNeedsMe SEO Team 

Mar 12, 2022 06:06 AM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Thank you for the wonderful Zoom meeting and following it up with this blog.  I will be signing up for your services soon!

Mar 12, 2022 08:30 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning YourSiteNeedsMe SEO Team ,

I'm so glad that Carol Williams featured your post in her Second Chance Saturday Series. Your Zoom presentation this week was so exciting and informative. You are the one to call for sure!

Mar 12, 2022 08:44 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

Charr, I am SURE we can find something we want you to speak about! Maybe before our call starts this week, a few of us can brainstorm.

Thank you once again!

Mar 13, 2022 07:50 PM
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-801-5525

Charra, terrific content, super rich and meaty.  Bookmarked for future reference.  So glad you're here in the Rain.

Mar 25, 2022 02:26 AM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

I am excited to see how my website turns out, Charra.  This will be the first website that is truly my website.  

Apr 09, 2022 08:34 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

How did you start this professional besides no one was offering high test, results driven real estate websites? Lots of worthwhile inspiration in your presentation YourSiteNeedsMe SEO Team . Which of your clients are harnessing video besides the 3D example above? 

May 06, 2023 04:53 AM