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DFW Real Estate - Staging

By
Real Estate Agent with Coldwell Banker Apex, Realtors

Terri Pescatore and Jane Avrit have been in the real estate industry for 24 years, and are adamant when it comes to what it takes to sell a home. According to them the top factors are price and condition. These are two elements that sellers actually have control over. Obviously pricing your property correctly is key in today's market. With the amount of inventory currently for sale home owners cannot afford to overprice and lose out to the competition, but what about condition? The PescatoreAvrit Team says condition is not just about making sure the home is clean, but also how it flows with a buyer. How does the furniture fit? Does it seem cramped, or spacious? Are there too many distractions in the home that would keep the buyer from really looking at the house, and not the "stuff" in the home? This is where staging comes in. Terri Pescatore and Jane Avrit have had experience after experience of the effect that staging has on getting a home sold.

What is staging?
Stagers bring in a vast array of items to spruce up the house. Here is a small sampling of items professional stagers often use to dress each room. How they are utilized is limited only by the creativity and vision of the stager.
Mirrors
Plants
Silk Flowers
Floor & Table Lamps,
Area and Throw Rugs
Small Love Seats
Ottomans
Afghans
Pillows
Inflatable Queen-Size Beds
Baskets
Plastic Tables & Chairs
The stager looks at your home throught the eyes of a buyer. She might move pictures, take some pictures down, add some pictures, move small furnishings etc. to change the appearance or the way your home shows. The way you live in your home, and the way you "stage" your home to sell may look two different ways. The focus of staging is to make the buyer look at your home and not your "stuff".

Again, in today's market sellers have to be competitive to get their property sold. The PescatoreAvrit Team understands this, and offers to pay for 2 hours of staging for all of their clients that need this service. You can find out more about Terri, Jane, and their team on their team website.

Anonymous
Jason Maxwell, ASP - The Equity Enhancer

Jane and Terri,

 

You could not be more right about the importance of Home Staging.  As the Real Estate Industry chances to accomodate the changing market the need for Home Staging becomes stronger. As one of the leaders in the Home Staging Industry I know this to be true.  I was trained under the direction of CEO and The Creator of Home Staging, Barb Schwarz.

At Equity Enhancers Home Staging our statistics show that Equity Enhancers Staged Homes sell 40% fater and for 5% more than homes in the same neighborhoods we service.

If you or any of your clients are looking for a top notch home Stager please visit our website at www.eestaging.com

Sincerely,

Jason Maxwell, ASP

CEO/Senior Staging Designer

Equity Enhancers Homes Staging & Design, Inc

972-238-7100

Jul 24, 2008 01:51 PM
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