Looking for a unique way to drive traffic to your blog site? We might have the answer!
Yesterday, I received an email from our primary print vendor. They have a promotion going on their 2-sided, ultra-thick cardstock, full-color bookmarks. Well...we don't do a lot of bookmarks, but it gave me an idea!
Why not use them to promote your blog?????
They measure 1.5 x 7" and are inexpensive!! They're also finished with an extreme gloss UV coating and look incredible (for anyone who's ordered our business cards...they're printed using the exact same cardstock and finish). I thought it would be fun to create an example of what a "blog card" might look like (Kevin hasn't even seen it!)...and I can imagine them being found all over town! Bulletin boards, restaurants, dry cleaners, Starbucks....wherever!!
Why wait on a search engine result...when you can so easily drive traffic to your inside/outside/Localism blog???
The design above was put together quickly this morning to give you an idea of what it might look like, but you can also use your imagination to envision what the following bloggers could do with their existing headers which we designed for them:
The backside could be used for contact information, areas of expertise, etc.
We haven't even created an order form for them yet...but it looks like the pricing would fall in the range of $69.00 for 500....or $99.00 for 1,000, not including layout or shipping.
Oh, by the way...I also initiated the process to trademark the slogan "Get to know me. Get to know Real Estate", so forgive me for this...but I'd caution against using it. I simply thought it was too good to pass up...and will likely incorporate it into all Blog Cards.
It would be interesting to get some feedback as to what you think of the idea???
Thanks for any input!
Naoma Doriguzzi - Virginia Beach, VA
I think the bookmarks look very professional! I like them and the price seems right too!
Aug 20, 2008 01:56 AM
LONG & FOSTER - Williamsburg, VA
Realtor In Williamsburg VA, Homes for Sale
HI DAVID!
I have done bookmarks before, but not for my blog. I like the way these look! Thanks for the tip!
Aug 20, 2008 02:02 AM
Keller Williams Realty - Lakeside Market Center - Macomb, MI
Real Estate Blog & Homes for Sale search site, Macomb County MI
Oh my, that looks wonderful! David, you've done it again. What a creative and fun way to promote a website or blog.
Aug 20, 2008 02:34 AM
San Diego, CA
Wow! I really like this idea! Dave, I will be getting in contact with you to discuss this in more detail. I think this would be a great and unique way to promote myself....
Aug 20, 2008 03:33 AM
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate
Above All Financial Services -Pennsylvania Mortgage Broker - Secane, PA
Suburban Philadelphia Mortgage Broker
Love them and the slogan (although it wouldn't work for me). I never thought of bookmarks for a marketing tool but I can certainly see the advantages over a business card especially for avid readers who would have the blogger's name and website in their face each time they open a book. I think I'd have to conveniently "forget" my bookmarks and leave them in my library books when I return them to the library.
I'm in the process of "restructuring" right now but I owe you and order for a blog header and now these too.
Aug 20, 2008 01:54 PM
Berkshire Hathaway California Properties - Newport Beach, CA
Real Estate Marketing & Sales
Those are beautiful! You could also punch a hole in an end and add of Old Fashioned key charm that hangs on a nice ribbon. It would up the price per bookmark but would look really cool.
Aug 20, 2008 03:26 PM
The North Idaho Dream Team powered by SKE Realty Group - Coeur d'Alene, ID
That's not a bad idea. Something to include in my door hanger when I walk a neighborhood (yeah, I'm a gen xer but have a lot of 'old school' in me cause IT WORKS!!).
Aug 21, 2008 04:17 AM
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!
David- That is a marvelous idea. It would be great for NAR this year, with my coaching on the bookmark, I can think of many uses for these. Real estate and non real estate. I am sending a client your way for webdesign.
Aug 21, 2008 07:02 PM
Arizona Luxury & Lifestyle Living - Cave Creek, AZ
Arizona Homes For Sale
Hi David! How soon can these be printed up? I would like to order a batch for my website SunCityGrandListings.com and for my new busines with SendOutCards.
Aug 31, 2008 03:03 AM
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