Green is the latest craze in all aspects of product development. There is even a bleach product now that claims to be Green. What is Green about bleach. Like with most things, you can achieve any goal if you skew your perceptions just right.
Green Building is no different and is the latest in the new home marketing push. Unlike the bleach expamle, I fully recognize the opportunity to build a cleaner, more energy effecient, more environmentally friend home or development. From the overall development, to the finishing touches on the home, building Green is said to provide the added marketable touch needed to stand out above the rest in today's competitive market.
Truth be told, in most jurisdictions, development codes, building codes, and environmental regulations have been put in place in short as an effort to produce a better product with less impact on the environment. I believe it's safe to say that in some areas, this is taken to a whole new level of governmental controls, but for the most part, from storm water and erosion control to better weather proofing and energy efficiencies, these are all things we are required to do, that in effect provide us with additional marketing opportunities.
The questions I pose to you as real estate professionals are: Are buyers really looking for this in the market place? Is providing an Energy Star home, or Green Certified home, something people are looking for, or does it just provide an added line item on the listing? Granted anything that sets you apart from the crowd, as long as it does so in a positive way, should be a good thing in a competitive market. The one thing you can't afford is to market yourself into a niche, because in today's world, you need to keep your buyer options as wide spread as possible.
In our future endeavors we fully anticipate taking advantage of the codes and regulations we have to abide by anyway, but what added benefit do you anticipate that will bring?
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