| Hockey Mom in the White House Did you happen to catch Sarah Palin's acceptance speech for the vice presidential nomination at the RNC the other night? If not, you missed what could be the best example of personal brand marketing in recent history. Less than a week ago, Palin was nothing more than the nearly anonymous governor of Alaska and the punchline of numerous water cooler jokes. But on Wednesday night, with the whole world watching, she stood up straight, looked America in the eye and told us all what makes her different. Not better. Not greater. Different. And the next day, even the pundits who had thought John McCain was insane to choose this self-proclaimed "hockey mom" as a running mate had come to believe his chances of becoming the next President were the best they've ever been. That's the power of personal branding and a perfect example of how it's done. As we point out in the Company of One seminars, it doesn't take a genius. It doesn't even take a marketing degree. All it takes is a clear understanding of who you really are, what you really do, how you do it diferrently from everyone else - the benefits of that difference to your customer. Sarah Palin obviously understands all that. And if she winds up becoming our next Vice President, it'll be the first time since Ronald Reagan we've had a real marketer in the White House. Given the role of ambassador that every Vice President plays, that attribute can't help but elevate America's brand image abroad. Do you think differently? Send me a note at info@bigphishpartners.com. Robert 4:11 pm | link Suck or Blow? The overall real estate market might suck these days -- but that doesn't mean you can't blow the roof off your revenue. Those of us who've been in the business for years have seen this before and, if we were paying attention, may have learned a few survival skills. The first of these is adaptability. Contrary to the popular opinion that young people are more likely to try new things, I've actually found that younger (or at least newer) agents who only know one way of doing it may actually be less likely to change. At least without someone else telling them it's OK. So, I'm telling you now: Go ahead and change! If you are a younger agent, you do have one advantage. You're probably more tech-savvy and more comfortable with online tools. That can be key when it comes to prospecting and marketing in a down market. There's still a lot of business out there, but it takes both "old school" initiative and "new school" ideas to reel it in. For instance, most agents gave up on direct mail a long time ago. But direct email offers you more targeted delivery, more immediate reach and more cost-effective execution. Are you using eCampaignPro or any of the other affordable email marketing services available to real estate professionals? If not, that sucks and blows. For more specifics, shoot me an email at info@bigphishpartners.com. Mark |
Rainer
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Mark Bartikoski
Honesty, Dedication and RESULTS!
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