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Your Mortgage Advisor is WHO???

By
Real Estate Agent with THE PODGURSKY GROUP @ Re/Max Direct

Today's Mortgage Industry is a vast, complicated landscape of amortization, interest calculations, equity lines and bond prices. 

People are clamoring to get in on the profession but soon find that it is far more education intensive than they ever would imagine.

Just keeping up with the ever changing progams offered by the major lenders is a challenge, but to keep up with a whole slew of smaller, more diverse and cutting edge lenders and the effect the mortgage backed securities market has on their rates is something better left for a pro.

My main concern as a Mortgage Broker is... who are borrowers going to for their mortgage advice?? and why aren't they mortgage brokers?!

They say you can't spend 10 minutes in a restaurant in Boca Raton, Florida or any other volatile real estate market without hearing some conversation start up about real estate.  From the first time homebuyer to the retiree living on rental incomes from an industrial park complex, everyone wants to talk about it.

The thing is... that's GREAT for me... it means that there are people thinking about transacting and I want to know them!

The problem is... when everyone is talking about it - no one is LISTENING about it!

Far too often I'm hearing someone call me to tell me what loan fits their needs rather than going through a brief but thorough fact finding mission to determine which of the THOUSANDS of loan products out there fits their needs best.

  • All I want is a 30 year fixed, no points, 5.5% on a Mobile Home
  • Don't even bother me with that talk about Interest Only
  • Option ARMs are only talked about by Thieves
  • I don't want any of that Negative Amortization stuff
  • My friends went bankrupt because of their ARM

WHOA... hold the bus!

It is GREAT to know what you want... and to do some research into different loan programs... but I don't operate like that.   Why? because you are UNIQUE and my goal is to take your unique financial situation and pair it with a specific loan program that will effectively and efficiently meet or exceed your needs for the entire life of the PROPERTY - NOT the just Loan!

HOGWASH!?  NO... and don't listen to anyone that tells you otherwise!  I MEAN IT!

Look... here's the skinny. 

  • Who are you? 
  • How old are you? 
  • What stage are you in your life? 
  • What stage are you in your family?
  • What stage are you in your career? 
  • What is your salary like today... and next year? 

Those are all things that all your research can't help you distill with the help of a Banklate or SpendingTree.  They are questions that I, your friendly neighborhood Mortgage Guy will ask you. 

Wikipedia, MSN Money, Mortgage-X... none of them can help you sort through who YOU are to arrive at the right program for you... instead they let you bring your biases and those of your trusty advisors with you.

You know... Mom and Dad, Your friend the family attorney, Your grandfather's accountant, your rich older (much older) sibling, your family's stockbroker, your Realtor... all the people that would answer all the questions above VERY differently than you. 

So why are THEY telling you which loan to get?  How are they, all of a sudden, masters of the information that will help you get the program that fits YOUR needs properly?

Well...sorry to say... I'm BLUNT so I'll say it anyway... THEY ARE NOT the people you should be listening to for Mortgage Advice.  Most of the time they aren't even the ones you'll tell about your credit and salary issues when you're NOT buying a house!

Let's look at the facts.

  • Mom and Dad are 50-60s, settled down, may have one more house in their future and it is likely smaller than this one, they have savings, pension, security and retirement planned.  Even better, they have YOU out of the house so you're not draining their disposable income away from their leisure.  So how are they poised to help someone starting out? much less understand one in this economic time/market?
  • Your family attorney, in his 60's in his prime earning years, has a huge house on the affluent side of town, a condo by the beach, and a timeshare in Ireland for when he really needs a Guiness and a Sweater.  He's got a few million in assets, partially liquid and his house is long paid off.  How does HE know what you, the newly hired salesperson is going to need to get into the house and afford to stay in it??
  • Grandfather's accountant... When I was your age, I paid $1,200 for my first house and I paid CASH because that's the way we did it! - do I need to continue??
  • Your much older sibling, mid 30's, two cars, two incomes, two kids, too many credit cards...too condescending... you don't really talk to him about anything anyway!
  • Your family stockbroker/financial planner... PLEASE... this is your home, there is no return on the equity in a home so leave it alone!  We haven't covered that yet, sorry... Every dollar you put in that house is a dollar you're not putting in a mutual fund with him....move along.
  • Your Realtor... well... they should at least be versed in mortgages to some extent, but the best Realtors won't talk loans with you because it is illegal and unethical for them to do so because of license laws!

What have I just illustrated?? There is an impartial person who has good advice, who knows the markets, who knows the products, who is just waiting for you to call and let him do his job... but... and this is a BIG BUT

But you've got all the advice you can handle in what is already an overwhelming and stressful life cycle event!

So... who do you listen to? Do you consider the scrutiny you'll endure if you pick something outside of what everyone else thinks is right for you?

DO YOU CARE?

Remember... everyone says, "Buying a home is the single, biggest investment you'll ever make..."

So why are you buying with other people's own needs and experiences when they probably do not reflect what YOU need??

Look... it is simple.  I'm not telling you to tune them out and only talk to me.  That's unreasonable.  What is reasonable is to tune everyone out for a little while.  Let them know you'll get to them.  Then take the evidence to them that your Friendly Neighborhood Mortgage Go To Guy (or Girl) has to offer. 

Relate to them the reasoning behind why you may want to consider an ARM, or the benefits to YOU of Interest Only, or the easy to afford minimum payment on the Option ARM, or the versatility of the Hybrid that is a combination of two or three loan programs. 

Better yet, show them that there is someone else out there with your best interests in mind that is an expert in that field... nay a guru that you're willing to trust and so should they.

I'm not saying they'll trust me too... but with proof and logic, we can at least make them understand why the program I offer fits you better than the program they think you should have.

And isn't compromise what good, lifelong relationships are about?

So when the time comes that you're thinking of buying your first home, relocating to Florida, buying a Second Home with a Beach View, buying an investment property, buying a property to grow your business... call me...

We'll sit down and have a coffee... and I'll LISTEN... 

After that, we'll know your entry strategy, exit strategy and have a good idea of what you want life to be like in your new loan.  Then I'll get you pre-approved so you can call your favorite big sister/new realtor and let her drive you all around town to find you a new property!

 


More Florida Mortgage and Real Estate News You Can Use From
David A. Podgursky, MBA
The Mortgage Go To Guy
Your Source for Residential, Commercial, Investment and Relocation Mortgages in Florida
Darcy Rockwell
eMortgage LLC - Latham, NY
Mortgage Consultant
I AGREE.
Apr 15, 2007 11:58 AM
Beth Bastian
Rosemont Financial Inc - Simi Valley, CA
Simi Valley Real Estate
Very good post, people are often shocked when I ask them about their retirement plans.  I need to know there whole financial situation.  
Apr 15, 2007 11:59 AM
Matthew J Blum - (retired from the business)
Palm Beach Gardens, FL
David that really is some great advice.  That is why I really promote how I meet them at their house, home or where is convient for them.. Not just email me an app..
Apr 15, 2007 12:04 PM
Dave Cheatham
INC Financial - Bartlett, IL
very good.  I like your post.
Apr 15, 2007 03:33 PM
Robert D. Ashby
Cruise Planners of South Florida - Plantation, FL
Providing Personalized Travel

David...Glad to see someone else in South Florida that expresses the reality of the situation.  No one knows what is the right loan program without fully understanding their financial situation, their goals and dreams, and even what fears they have. 

Very good stuff and thanks for adding it to the Mortgage Planning Strategies group.  I look forward to more of them.

Apr 16, 2007 02:48 PM
Cyndee Haydon
Charles Rutenberg Realty - Clearwater, FL
727-710-8035 Clearwater, Beach Short Sales Luxury Condos &Homes

David - Wow what a great post! Thought I'd return the favor today and visit your piece of internet paradise my friend glad I did, I need to get here more often (which I will since I have you as an associate now)

Love how you think and know your clients will truly benefit from your expertise. Keep your wise advise coming and I've saved you a beach chair in sugar white sand in my neck of the beach too (lol) have a good one! 

Apr 16, 2007 06:16 PM
David A. Podgursky PA
THE PODGURSKY GROUP @ Re/Max Direct - Boynton Beach, FL
THE PODGURSKY GROUP - Make the Right Move!

Thanks Robert! I Appreciate the kind words AND the Star

I just wonder what people are thinking... for instance - you went and did a lot of extra coursework to get your Certified Mortgage Planning Specialist designation... why would all that coursework and education make you less valuable to a client than their family?

Cyndee... thanks so much! would you believe that in the 3.5 years I've been in Florida I can count the number of beach trips on one hand??  hahaha... that's what I get for growing up a freckle faced redhead!

Apr 17, 2007 02:21 AM
Greg Myers
G L Myers Real Estate Services - Chapel Hill, NC
Nice post. It illustrates how important it is to select the right person for obtaining a mortgage. An honest, well educated person is a must in selecting a mortgage broker. A mortgage broker who is simply looking for the biggest commission check in their pocket is a disaster. Consumers need to learn to shop for a real professional, and then listen to the advice.
Apr 17, 2007 02:29 AM
David A. Podgursky PA
THE PODGURSKY GROUP @ Re/Max Direct - Boynton Beach, FL
THE PODGURSKY GROUP - Make the Right Move!

Greg - thanks!

I still can't get over the NAR poll results that say that 91% of people pick their realtor within one hour and just use whoever that Realtor tells them to use for mortgages!  It is as if the mortgage person is just a cog in the machine... when in actuality we should be seen as partners with the realtor and our combined worth should be judged ...

Apr 17, 2007 02:33 AM
Tonisha Mitchell
Dollar Mortgage and Financial - Ocean Springs, MS

"when in actuality we should be seen as partners with the realtor and our combined worth should be judged"

I totally agree. This was a great post. It's amazing how borrowers view their mortgage professional. They think I'm being nosy when I ask for more information, or they try to hide information, without realizing I'm doing this for their benefit. Buying a home is the most important purchase an individual makes, but many people don't treat it that way. Thanks for the info! 

Apr 18, 2007 01:32 PM
David A. Podgursky PA
THE PODGURSKY GROUP @ Re/Max Direct - Boynton Beach, FL
THE PODGURSKY GROUP - Make the Right Move!

Thanks Tonisha

 

ALL  - I really appreciate the support... now we just have to get those bad guys to understand it as well!

Apr 18, 2007 02:30 PM
Dominick Gaccino
Dominick gaccino - Peekskill, NY

I always tell people...

 

you are sick do you want to see an intren or a doctor who has been practicing for years

 

when you have a legal issue do you want some guy right out of law school or a seasoned atty

 

Same applies for mortgages-you need a personal mortgage consultant who knows what he/she is doing.

 

DOMINICK GACCINO

First Suffolk Mortgage Corp

Apr 30, 2007 03:35 PM
Ricardo Bueno
Diverse Solutions - Los Angeles, CA

Great post! I like the way the information is laid out. It's quite a bit to read but you present it properly and the information is excellent. 

Thanks for sharing! 

Apr 30, 2007 06:58 PM
Steven Shewell
Primary Residential Mortgage, Inc. - Ephrata, PA
The Mortgage Maverick
Good stuff, David.  You demonstrate that, as lenders, we need to take our service to a higher plane.
Apr 30, 2007 11:35 PM
Toby Riley
American Home Mortgage - Ann Arbor, MI
Good Job David - As a CMPS myself, I have to fight through that battle as well.  Ask Mom & Dad this:  If I can get 6.25% 30 yr fixed no pts from a punk with 3 months experience or 6.375% 30 yr fixed and .50 pts what do you think Mom & Dad will say?  Go with the punk his rate is cheaper.  Here's to continuing to fight the good fight.
May 01, 2007 07:59 AM
David A. Podgursky PA
THE PODGURSKY GROUP @ Re/Max Direct - Boynton Beach, FL
THE PODGURSKY GROUP - Make the Right Move!

Ricardo - thanks!

Steven... exactly

Dominick - thanks!

Toby - that's always the way ... you go out on a limb and you always end up hanging there

May 01, 2007 08:08 AM
Shelly Capps
Fairway Independent Mortgage Corp - Hernando, MS

David,

I couldn't agree with you more, and I too think it is great that you genuinely care for your clients needs.  It is refreshing to see those in our industry who are determined to help their clients in any way they can.  I will say be careful on your wording:

"Better yet, show them that there is someone else out there with your best interests in mind that is an expert in that field... nay a guru that you're willing to trust and so should they."

your clients "best interests" are not something you can guarantee!  You can't look out for your interests, the lenders interests and still be working for your clients best interests:)  I do not mean this in a negative way, just bringing up a different perspective on that statement:)

May 01, 2007 02:32 PM