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Confessions of a NAR Exhibitor...Be Kind to Us...

By
Education & Training with Sell with Soul

I actually wrote this blog a year ago as I was preparing to leave for Las Vegas. I didn't post it for some reason, but stumbled across it today - and it's relevant to those of you traveling to Orlando in a few weeks! 

WRITTEN OCTOBER 2007
Last May, I was convinced by someone I used to like (just kidding, sort of) to set up a booth at the NAR Expo in Las Vegas. She convinced me it would be fun and that she would handle all the details - all I'd have to do is show up.

Okay, I agreed to do it. New experience and all...good for the soul.

So, I've devoted the better part of the last six months to preparing for this convention. Just show up? HA!

What was I thinking? I'm an introvert and I love my naps. I've never even been to a convention or trade show of any kind. So, tackling a 25,000+ attendee gig is a bit overwhelming for me. But y'know what? I'm really excited about it! Something tells me I'm gonna have a LOT of fun and that it will be a life-changing experience.

From what I hear, all 4,000 of us exhibitors are going to try to sell you something, get your contact information or give you our krap (as I affectionately call the free pens, bags, magnets, etc.)

Please be kind to us.

We are spending HUGE bucks and committing an ungodly amount of time to creating a great show for you. I can only speak for myself, but maybe this will give you an idea of how HUGE those bucks spent are:

  • $3,200 for the privilege of showing up
  • $6,000 to RENT a custom designed booth (mine is fabulous)
  • $2,500 to ship it and set it up
  • $75/day to vacuum my booth (union rules prohibit me from doing it myself)
  • $115 per VISIT to my onsite storage locker (gotta pay union dues to get someone to unlock it for me)
  • $300 to set up three electrical outlets in my booth
  • $1,100 for Internet access

Of course, this doesn't include the production and shipping of any product to sell at the convention or travel expenses or gawd knows what else that will come up between today and November 12. Just yesterday I spent another $6k on something - I don't remember exactly what it was. I'm in a daze.

EPILOGUE - WRITTEN TODAY, OCTOBER 22, 2008
Exhibiting at the NAR convention was the hardest thing I've ever done in my life, physically, emotionally and financially. The total tab was over $30,000 and the toll on my body, mind and spirit was incalculable. I doubt all exhibitors face the same challenges I did, due to my utter lack of experience in such things, but even for the Old Hats, it's a tough week.

So, as you're wandering thru the halls of the tradeshow, take a moment to smile at an exhibitor and if his or her product intrigues you - let 'em tell you about it.

Thanks for listening.

ja

 

 

 

 

www.sellwithsoul.com

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Comments(59)

Bobby Wallace
Vacant Land Solutions - Charleston, SC
Sell Your Vacant Land The Hassle Free Way!

Jennifer - lot of expense...how could you measure if it was profitable?

Oct 22, 2008 12:09 PM
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi  Jennifer,  I've done a lot of trade shows and they are totally exhausting: before, during and after ( hours ) !

Oct 22, 2008 12:12 PM
Sharon Richards
Kirsten Realty Tampa Florida - Tampa, FL

Jennifer,

Did you say you are not attending the Nar Convention next month?   Wow, that's a big price to pay for promoting yourself.  Looks like they are making more money than you made.

Oct 22, 2008 12:33 PM
Jamie Dumaine-Russell
RE/MAX Alliance - Branford, CT

Jennifer - I have thoroughly enjoyed all of the conventions I've attended and always always spend more money at the exhibits than I planned.  I know how much work goes into putting something this together and while I have spent more than I anticpate each time I go, I know that I've helped to make it a little more successful for hardworking exhibitors like yourself who make such a huge commitment of time and resources to be there day after day.  Thank you!!!

Oct 22, 2008 12:48 PM
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Sharon - Nope - can't go. I'd like to, but I have family obligations... And yeah... the price WAY too high. What I could have done with all that $$$$.... sigh

Oct 22, 2008 12:48 PM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.

Jennifer I had no idea how exspensive an undertaking that was. There is no way that could be profitable for anyone I would think. Shoot I only thought NAR took advantage of Realtors (I am putting that nicely). All one has to do is contact NAR about Realtor.com to see the picture but thats another story.

Oct 22, 2008 01:48 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

This is a different point of view from the one I think most of us, or at least I, consider when thinking about exhibitors.

So, are you going again this year?

 

Oct 22, 2008 04:14 PM
Roland Woodworth
Blue Cord Realty - Clarksville, TN
Blue Cord Realty

Jennifer... I know the feeling.. I used to work the exotic bird  shows. The set up, running the event and the tear down will wear you out.

Oct 22, 2008 04:47 PM
Cindy Williams, GRI
Keller Williams Realty - Warrenton, MO

WOW!!  I never thought of what you guys have to go through.  I will go out of my way to be nice to all of the vendors.  I will try to find you and give you a hug.  :)  Hope you have a successful expo.

Oct 22, 2008 04:55 PM
Paul Francis
Francis Group Real Estate - Las Vegas, NV
Las Vegas Real Estate Agent - Summerlin Homes

Been there done that... BTW.. Let me know the next time you are in VEGAS... We'll have more fun taking all of that money to the Baccarat Table ;).

 

Oct 22, 2008 10:34 PM
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Paul - Now THAT's a better use for my $30,000 +++! Teach me how to play?

Cindy - Wish I was going to be there! Not this year... however, if someone wants to invite me to hang out at their booth with them next year... I'll put it on my calendar!

Roland - You can't even imagine how hard til you do it, huh?

Christine - Yep - I'm the first one to avoid making eye contact with vendors, but now I'm much nicer.

Charles - Nope- NAR takes advantage of anyone they can (oops, did I say that out loud?)

Donna - you're my kinda gal!

 

Oct 22, 2008 11:32 PM
Marcia Kramarz
Re/Max Executive Realty - Medway, MA
CDPE,LMC,CBR

Jennifer, makes me want to go to the show just to see you  -.. Hopefully it's very lucrative for you -I'm anxious to hear how you did last year ~ Obviously well enough to do it again! Unfortunately not this year.  I'll never look at vendors at a trade show the same again!

Oct 22, 2008 11:49 PM
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

It's really sad to hear that things didn't work out for you with the NAR convention last year. It really is an overwhelming experience for many. As a Virtual Assistant, I have had the horror pleasure of coordinating several trade show booths for clients as well as manhandling organizing entire conferences for clients.  Some days, it really isn't a pretty picture.  But you're right - be kind to exhibitors. For some, the look you give them can be just what they need to either push them over the edge or bring them back from the brink.

~Renae

Oct 23, 2008 12:54 AM
Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing

This is a great post, and as everyone has already said, it is great information. 

One other thing that is hard to calculate in a line item- the time away from home.  I will be in Orlando for NAR Thurs-Tues this year, which means five nights away from my husband.  Some of the vendors, this is the only show they do all year.  For others, we are doing at least one a month.  It not only costs a lot of money, but it can take a toll on your personal life as well. 

Thanks for bringing light to the trade show world.  While the union costs are high, what always gets me is the charge for internet!  $1,100??  And the the connection is always slow or spotty because they overload it with other vendors. 

Oct 23, 2008 01:32 AM
Joeann Fossland
Advantage Solutions Group - Tucson, AZ
Master Certified Coach to Motivated Agents

Jennifer Thanks for the exposee here! You are so right about us being NICE to the vendors-even if we aren't interested in their service- a smile helps!!! And I thank you for personally following up with my question about this last year. You are a class act!

Oct 23, 2008 02:08 AM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

For one day I get to be an exhibitor this year... Luckily I'm not writing the checks.  I'll be at the Diamond Dwellings Realty booth... We are looking for agents and brokers that are ready to be part of a brokerage model that is centered on Social Networking, blogging and video (that whole web 2.0 thing). 

I'm sure I will know more about how you felt last year after NAR this year...

Oct 23, 2008 03:05 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Jennifer, At one time I worked for a company and we had a great convention and trade show business. It was the most fun and the most work I have ever done. We learned real fast that the union help at the events was essential...

Oct 23, 2008 04:26 AM
Brendan Winans
Winans & Associates - Bakersfield, CA
Professional Real Estate Services

Wow.... much respect!

 

I will be sure to be more... understanding.

 

You guys work hard, the least someone could do is give you a few minutes of their time so you can explain your product/service.

 

Thank you for adding this perspective.

 

-Brendan Winans

Oct 23, 2008 05:00 AM
Kim Peasley-Parker
AgentOwned Realty, Heritage Group, Inc. - Sumter, SC

Jennifer-

What an eye opener.  I never imagined the costs were that high!

 

Oct 23, 2008 06:55 AM
Paul Francis
Francis Group Real Estate - Las Vegas, NV
Las Vegas Real Estate Agent - Summerlin Homes

Jennifer,

Anytime. :)

Oct 24, 2008 02:42 AM