The changing real estate market has caught many agents by surprise. This is a tough business to be in with duties ranging between home staging and decorating to sales and marketing to negotiation and loss mitigation. When the market is good we are buffered from some of the more discouraging aspects of our business because the income opportunities distract us. However, when the market is slower we have to work twice as hard to earn half the profits.
It is times like these that determine the true professionals. Professionals do not whine about the changes, they embrace them as an opportunity for change. It is also an opportunity for growth and self improvement. Try the Jeff Foxworthy test when determining who the professionals are in your market:
•· You might be a professional when the market changes and you adjust your selling strategies.
•· You might be a professional when you start telling people what they need to hear not what they want to hear.
•· You might be a professional when you take advantage of the slower market to improve your skills.
•· You might be a professional when you become an expert in your market.
•· You might be a professional when you negotiate sales not push sales.
Next time you are looking for a Real Estate Broker for personal use or to refer, make sure that you are hiring a professional, not just an agent.
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