Sandy Shores, a Florida Realtor has written an excellent article about how bloggin can equal marketing. Please take a minute to review her deductions. The main point is that successful blogging works.
I have disabled comments on my post. If you have comments, please leave them on Sandy's post. Thanks,
I recently read an article indicating that Blogging = Marketing. The article was included in the Florida Association of Realtors EarlyBird News. It featured a handful of excellent points about the positive aspects of blogging. It inspired me to combine my thoughts with the points in the article.
I BELIEVE THAT A SUCCESSFUL BLOG CAN BE THE VERY BEST BUSINESS CARD THAT WE CAN HAND OUT....
A successful blog gives credibility to an agent.
A successful blog can showcase an agent's expertise in a local real estate market.
A successful blog can reflect many different sides of agent, humorous, business, personal side, etc.
A successful blog can be warmer and friendlier than a cold, sterile agent website. However, it can be an extension of that website.
For an agent, a successful blog can provide a "welcome mat" or "breaking of the ice" to people that come into our lives. I can't tell you how many times I have been involved in a conversation with someone, that relates to something I have just recently written about in my blog or that I have just recently read in another blog. I mention, "I just wrote an article on my blog about that." of "I just read an interesting blog about that very thing." It allows that person to go back and read further. And, if they need you in the future for a real estate transaction they may call you.
A successful blog gives readers the ability of getting "to know" an agent online. Readers are able to read an agent's opinions and perspectives to see if they have an interest in working with them before contact. For the potential client, there is no initial contact from the agent until they are ready for it!
A successful blog can give readers the ability of interacting with the agent by making comments and receiving feedback.
A successful blog allows readers to subscribe to an RSS feed, so they are notified each time the author writes a new article.
A successful blog can provide EXCELLENT, up to date, information to other realtors, lenders, buyers, sellers and everyday consumers.
A successful blog can give agents buyers, sellers and can generate listings.
A successful blog can allow an agent to showcase listings of the homes he/she has for sale to buyers across the world.
A successful blog can help one realtor connect with another, across the country to get a home sold or bought.
A successful blog gives an agent the ability of meeting, interacting and networking with other like minded agents across the country. The networking possibilities are limitless!
An active, successful blog typically boasts high search engine rankings, because of regular, fresh content.
A blog can cost an agent little or NO money at all, just their time and dedication.
I BELIEVE THAT A SUCCESSFUL BLOG CAN BE ONE OF THE MOST POWERFUL TOOLS AN AGENT HAS TODAY IN HIS/HER MARKETING TOOLBOX.
NOTE: You noticed that I wrote the word "successful" blog before each of these points listed. I have read some incredible blogs in which it is obvious those agents that truly put their heart and soul and expertise into their blogs.
This article is authored by Sandy Shores, Melbourne FL REALTOR.