List Your House with Us and We’ll Guarantee to Sell it in 120 Days or We’ll Buy It!

Lots of comments coming in on our Guaranteed Sales Program -- thanks!  Let me address some of the themes in the questions, but first let me show you to the television commercial on my home page and how we market directly to consumers.

You hit the nail on the head with the "buy ours we'll buy yours" twist.  It's very attractive to the right seller, but as there are conditions with the guaranteed sales program, they exist in the "buy ours, we'll buy yours" feature as well.  For example, if you buy our $150,000 house, we're not going to buy your $285,000 house.  The exchange must be of equal value or the buyer's home must cost less than what he or she purchased from us.

Thanks for your encouragement, us "risk takers" need to hang in (and hang out) together every so often.  We're very pleased with the results we've had, and it seems new opportunities continue to open up.  It's all about timing "in the market" isn't it?  In the seller's market of years past, you could have a guaranteed sales program of 30-45 days.  In today's market, the 120 days can still be tight, but we have a method to our madness regarding how we navigate through the 120 days to ensure a sale (this is the "trade secret" part of the story...I know you understand.)

Guaranteed sales work, and we never intend to buy a house, although it's tempting at times, BUT YOU MUST HAVE A WELL-PLANNED PROGRAM AND THE SUPPORT OF YOUR BROKER AND LEGAL COUNSEL!  Lacking these it's a mine field!  You may also find this is a wonderful program for attracting listings -- wouldn't you want your house sold...guaranteed, before making an offer on another?

Good question -- slower market.  The strategy is again, a well-planned program PLANS FOR A SLOWER AND FAST-PACED MARKET.  There are several underlying strategies we use for different markets...and sellers.  If you ask me to list your $1.4 million dollar in our guaranteed sales program, I'll simply say, No thanks!  That's too much of a risk for us -- that's bad planning and a bad program.  You've got to keep the program "guidelines and rules" flexible to the market's pulse and economic trends.  Is it more difficult in a slower market?  It depends on the conditions we set at the time of listing.  This is essential to a guaranteed sales program.

Obviously, we can't give you all the details in a blog post, nor would it be good business, but I can tell you there is a lot to this.  Of course, inventory is a risk, so you must weigh your tolerance level and financial position.  It's generally not a good idea to have more than 3-5 homes in the program at one time when getting started, and you need some available capital just in case.  No, we haven't had to purchase any homes in the guaranteed sales program...yet!