I attended a SEO teleconference a few weeks ago where the presenter was discussing the demographics of who was using a particular search engine (Google, Yahoo, MSN, AOL).
His supositions were:
- People use browser based email for their personal email accounts. And, that they will use the embedded search tool when performing searches.
- A vast majority of the Google searches came from MySpace (which uses an embedded Google search tool) -- which would equate to a teenager/early-20's demographic.
- Yahoo/MSN/AOL email users tend to be over 30 years old...therefore would represent a larger home buying demographic.
His conclusion was that if we're going to optimize our real estate websites ... we should focus first on AOL, MSN, and Yahoo before Google.
I found his conclusions a bit over the top ... but, reserving the right to be wrong, thought I'd query the group to see if anyone had heard a similar demographic breakdown for the search engines. As a side note, I saw a recent report that Google represented 32% of searches, AOL/Netscape: 28%, MSN: 14%, Yahoo: 12%.
And, which search engine do you use to perform searches?