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It's a Price War and Beauty Pageant out there!

By
Real Estate Agent with Coldwell Banker Gundaker-St. Louis, MO

St. Louis real estate in both 4th quarter of 2008 and first quarter of 2009 had been a bit sluggish.  Just in the past few weeks we are seeing encouraging signs.  We have been doing a lot of listing, but now our listings are starting to sell.  That is what we have been waiting for!!  What we don't understand is why sellers have had such a hard time selling their homes.  They hire experienced professionals who tell them exactly what to do:  Price it right (we even tell them what that probable price is) and great condition.  We tell them how buyers are out there cherry picking the best homes and looking for the best values.  We call it a "Price War and Beauty Pageant".  Really!  That is what is going on.  If the home isn't the perceived best value, it won't sell.  There are so many choices out there.  Buyers can afford to be, and should be choosy. 

We can speak from personal experience because we put our own home on the market in October of 2008, right as the stock market was in free fall.  Everyone said we were crazy for putting our home on the market then.  Would it really sell??  they wondered.  We figured if we couldn't sell our own home, we were in real trouble.  So, on the market it went.  Granted, buyer traffic was slow as the stock market tumble had paralyzed most buyers.  But after only 4 showings we received a contract offer.  Not exactly the price we were looking for (after all, real estate agents are sellers too!) but it allowed us to take advantage of a sluggish real estate market and purchase a home we hadn't dreamed we could have afforded just a few years before.  We listened to the advice we tell all of our sellers:  It must look good, smell good and be priced right.  Homes that are priced right and are in good condition have, and always will, sell.  Amen, brother.

Posted by

               

Linda

Linda Graves Arnold, ABR, CRS, GRI, e-PRO
Coldwell Banker Gundaker
"Bringing Families Home"
Cell phone:  314-422-2762
Office:  636-391-1122
email:  Linda@LindaandJim.com
website:  www.LindaandJim.com

 

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TIM MONCRIEF
Tim Monciref - Austin, TX
Over 2,000 homes sold…..

The home has to say wow and the price has to say wow to sell in this market.........

Mar 09, 2009 04:04 PM
Bruce & Sandy Soli
Sierra Sotheby's International Realty - Incline Village, NV
Tahoe Lifestyle Experts

Did you go to CRS Sellabration?  This was the theme of the event at last years CRS conference in Oahu.  One of the panelists said...'It's a Pricing War and a Beauty Contest!'  They could not have been more right on!  I completely agree and we stage every house we sell.  You have got to be the best in price and have the most amenities to be the winner of even an offer, let alone a sale!

Mar 09, 2009 04:48 PM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Jim and Linda:  Actually... if we Realtors had been doing what we should have been doing all along... it's ALWAYS been a Price War and a Beauty Pageant.

Mar 09, 2009 05:07 PM
Debra Cernick
DeShazer Ryan Realty - Libby, MT

Great Topic! Staging is important in any market but never more so than NOW.

The buyers are looking for "the deal of the century" and often times they are finding it.

Mar 09, 2009 06:13 PM
Todd Kevitch
InterContinental Capital Group - Boca Raton, FL
Mortgage Loan Officer - I get deals done!

The right price will sell in any market

Mar 09, 2009 07:00 PM
Linda Graves Arnold
Coldwell Banker Gundaker-St. Louis, MO - Chesterfield, MO
St. Louis Real Estate Pro - 314-422-2762 - Referr

No, we havn't been to CRS Sellabration.  Great minds must think alike! 

Mar 11, 2009 03:56 AM