Sunday, Sunday.

By
Real Estate Agent with RE/MAX Realty Center

Hello and welcome to another Sunday.  For those of you who never have open house, this will not mean anything to you.  For those of us who once again, feel that the open house is a good way to show your home, here we are.

After a one year sebatical, I am again opening my homes to show the public just what this property looks like.   I have changed a number of things with my preparation to show the home however.  The first, and probably the most controversial, is the fact that I no longer advertise the property in the local newspaper.  This was very difficult for me to do as I used to spend in excess of $30,000.00 annually for newsprint and other printed media.  This is a new era and I think the impact of newsprint has outlived its price/value ratio.

Now, internet marketing, opens on local MLS sites, opens on Re/Max.com and other real estate sites is where I place all of my energy.  Also, don't forget the placement of the signs.  Very critical point and one that may hurt your open if the signs are not placed in the right locations.

My question to all of you is this.  How many of you feel like I do about media advertising?  How many feel that open house still works, or better yet, is beginning to work once again?  Or, am I all alone in this tool of marketing my homes?

I would love some feedback and some help in this matter. 

Thanks and have a great Sunday.

 

Larry Stanul

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Larry Stanul

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Jim Crawford
Maximum One Executive REALTORS® - Atlanta, GA
Jim Crawford Atlanta Best Listing Agents & REALTOR

In my market print ads are totally useless.  Print classifieds do not work.  I also have turned to online notice for open houses.

Mar 22, 2009 01:44 AM #1
Rainmaker
1,940,946
Tom Braatz Waukesha County Real Estate 262-377-1459
Coldwell Banker - Oconomowoc, WI
Waukesha County Realtor Real Estate agent. SOLD!

Larry

You can always use Craigslist,Backpage, and Kijiji for free as well.

Sincerely

Tom Braatz

Mar 22, 2009 01:53 AM #2
Rainer
16,702
Larry Stanul
RE/MAX Realty Center - Oconomowoc, WI
Larry Stanul

Thanks to both Jim and to Tom for your input.  I know that times are changing and we need to change with them.  Thanks for reading.

Larry

Mar 22, 2009 12:33 PM #3
Rainer
273,383
Irene Tron
Valparaiso, IN

I think you are absolutely right. On my Open House Guest Register, there is an option to check whether they heard about the open house through the internet, newspaper, signs, or other.  More and more responses are internet.  Newspapers don't seem to do the job any longer.

Mar 23, 2009 02:41 AM #4
Rainmaker
208,010
Peggy Wester
Realty Executives Integrity - Grafton, WI
Real Estate Agent Ozaukee & Washington County

Hi, Larry

We no longer advertise opens in the paper -- everything's on the internet.

I do still do open houses and have had success. However, like you said, sign placement is important, as well as advertising the open on websites.

Good luck to you!

Mar 24, 2009 02:05 AM #5
Rainmaker
192,990
Scott Larson
First Weber Hedeman Group - Monroe, WI
SRES

Larry, you could also FAX your open house flyer to other local offices.

Scott

May 15, 2009 03:44 PM #6
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Larry Stanul

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