Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.


But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.


Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools
Those days are long gone when managing real estate data was limited to offline paper. And yes, floppy disks were used by real estate managers to store and transfer data from one place to the other. Today, the use of the internet and smart devices has revolutionized the property management industry.Also, property management has become more professional than ever. Cloud computing has a key role in making things possible, we once thought was impossible.  Online Property Management SoftwareCloud or online property management software let real estate managers and homeowners manage all the paperwork in one place, provide automated workflow and allow agents, landlords and tenants to interact with each other. There can be two or more than two interfaces of online property management software. O...
Comments 0
By Stuart Crawford
(Ulistic Inc.)
Zoom Remains A Privacy Risk Without Cybersecurity Improvements  The Zoom videoconferencing platform enjoyed an explosive surge in users after the COVID-19 pandemic forced schools and businesses to increase remote capabilities. Reports indicate that Zoom saw an uptick from 10 million meeting participants in December to upwards of 200 million by March.But the exponential rise in popularity appears to have shined an unwelcome spotlight on Zoom. Cybersecurity breaches and a trend called “Zoom-bombing” have emerged that raise concerns about vulnerabilities.“This outbreak and subsequent quarantine have created a workforce of remote workers the world has never seen, and with it, the unrelenting cyberattacks on that remote workforce are at times beyond comprehension. This has shown how naive ou...
Comments 0
By Peter Mohylsky. Broker Associate, THE BEACH IS OPEN AND WAITING FOR YOU
(Miramar Beach)
The art of marketing you. Now is the time to start with a purpose.  Set your self up for success as we restart our business year after we open up.   YouTube Thursdays - Marketing Message for a Unique Time      Right now, most of our marketing messages to clients and prospects echoes our primary belief, that life is better surrounded by nature. The only clients who get real estate specific information are those waiting on the sidelines for our state's stay-at-home guidelines to be lifted.    During this time, we think our Nature As Neighbors™ brand messaging is more important than ever to people. Our lifestyle has certainly been a gift. Of late, we are especially appreciative for the ability to begin and end each day surrounded by the soothing sights and sounds of nature.    This was a q...
Comments 2
By Mark Maupin See Blog Free Investors Training, National Real Estate Investors Network Host
(National Real Estate Network, LLC)
What Real Estate Investors Need To Know About Hiring Contractors  What Real Estate Investors and Home Owners Need To Know About Hiring ContractorsUnless you are purchasing brand new property with no need for any sort of repair or maintenance you will definitely have to hire a contractor. With most investments the key to making money is buying low cost property and selling it for a profit. It is likely that inexpensive property will need some sort of renovation in order to increase its selling value. This is why having a proficient and affordable contractor is vital. There is important information you need to know about hiring a contractor, such as the following: Where do you find contractors? Ask for referrals from other investors. You can also go to Home Depot early in the morning wher...
Comments 0
By Brian England, MBA, GRI, REALTOR® Real Estate in East Valley AZ
(Vacasa)
I can always count on Debb Janes EcoBroker and Bernie Stea JD for wonderful views of nature to enjoy! YouTube Thursdays - Marketing Message for a Unique Time      Right now, most of our marketing messages to clients and prospects echoes our primary belief, that life is better surrounded by nature. The only clients who get real estate specific information are those waiting on the sidelines for our state's stay-at-home guidelines to be lifted.    During this time, we think our Nature As Neighbors™ brand messaging is more important than ever to people. Our lifestyle has certainly been a gift. Of late, we are especially appreciative for the ability to begin and end each day surrounded by the soothing sights and sounds of nature.    This was a quick video I, Debb, created last week to share ...
Comments 5
By Ginger Harper, Your Southport~Oak Island Agent~Brunswick County!
(Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team)
 Oh yes...Make them colorful and more inviting.Good news We are getting close to release a new QR code generator for your listings (and other URLs) on RealBird. Here is a sneak peek of what's coming. These will be large, custom designed QR codes overlaid with your property picture.  We still provide standard, smaller QR codes as part of the PRO subscription for free and these large, custom and eye-catching ones will cost only $4.99 one-time fee for unlimited use on riders, print flyers, flyer boxes, office banners, you name it. GIVEAWAY: The first 5 of you who comment with "I want one now!!!" will get a large custom QR code for free :) You don't even have to be a RealBird PRO member, just provide your link and email address and we'll send you the custom image. Please indicate which styl...
Comments 2
By Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA
(ViewHomes of Clark County - Nature As Neighbors)
Evergreen Videos - The Workhorses of Your Video Library   Evergreen videos are the backbone of our video marketing libraries. Not only do they work year round, at viewers convenience, but you can reuse them again and again.  Case in point, these videos we produced tie-in well with the month of April.  The first one echoes the theme of April's rabbits and egg decorating, and egg hunts. It was produced in April of 2018.  This one represents a positive spin on our April (Spring) showers in the Pacific Northwest. It was also produced in 2018.    We produced this video last month, but it certainly works for the month of April too.     YouTuber of the Week Kathleen Daniels is trying to reach 100 subscribers on her YouTube Channel. The goal is to qualify for a custom URL. She's close, you can ...
Comments 47
By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
Source: StatistaApple officially unveiled the new iPhone SE on Wednesday, adding a new low-cost option to its smartphone line-up. The official successor to the original iPhone SE released in 2016 takes design cues from the 2017 iPhone 8 but comes with the same A13 chip that powers Apple’s flagship smartphones. The new iPhone SE features a single-lens camera system, a Touch ID fingerprint scanner and 4.7-inch LCD screen. Like the 2016 iPhone SE, the new model is the smallest one in Apple’s smartphone line-up, although people hoping for an even handier model will be disappointed. Coming in three colors (black, white and red) and three storage options (64GB, 128GB and 256GB), the SE is officially replacing the iPhone 8, which had still been available on the Apple Store until Wednesday’s an...
Comments 0
By John Alesi, (Orange County California Real Estate)
(Century 21 Award)
How I Create My Real Estate VideosMaking real estate videos and creating a YouTube channel has become one of my marketing methods to get my message to people who are considering moving into my area or are already home owners and are contemplating selling their home. I'll spell out the actual process that I use and then follow that with an equipment list that will get you started.Start with a topicBefore I do any actual video work, I begin my work by doing topic research. By using Google and TubeBuddy, I search for keywords that many people are looking for. Once I've honed in on a topic, I continue my research by reading articles and blogs and watch competitive videos to get an idea of how I can do a better job producing an informative video that will get views.Write a scriptThere are ma...
Comments 4
By Realtyna Inc, Realtyna- MLS RETS Integration software & services
(Realtyna)
Have you decided to create a real estate website? You probably already know the power of a good website for your real estate business. Creating a real estate website demands a lot of thinking and strategy: from the website domain ending to the features it should contain. When creating a real estate website, we think WordPress is really the best option as it’s flexible and easy to use. With WordPress, you have a chance to build a website that helps you in lead generation. In this article, we will mention some of the most important things you should consider when creating a real estate website with WordPress. Research and PlanBefore creating a real estate website, you should think about certain questions. The first thing is, who is your audience? Why are you creating a website? Think abou...
Comments 2
By Realtyna Inc, Realtyna- MLS RETS Integration software & services
(Realtyna)
When talking about which is the best website builder, Weebly or WordPress, there are different things to consider. The one which might be good for one business, might not be useful for another.  Real estate businesses are very specific, but we can all agree on one thing: real estate websites should be flawless. And choosing the website builder that offers the best options for your business is a big challenge for everyone. So, we can’t precisely say which is the best for you, Weebly or WordPress, unless we discuss it. Weebly VS. WordPressWeebly as a Real Estate Website BuilderSmall businesses sometimes prefer to use Weebly. There are several reasons for that. Weebly is beginner-friendly, as it’s really easy to use. The drag and drop function makes it simple to build your website. You don...
Comments 3
By Stephanie Arnett, SRS, IMSD, Broker Associate, REALTOR
(ERA Town & Campus Realty)
Creating A Productive Atmosphere While You #STAYHOME   In countless homes across the country and the world, there has been a major shift to working from home - even for students. If you are working from home and trying to manage your children being home and doing school work, you may be at a loss when it comes to ensuring productivity. With a television across the room and no boss or teacher hovering, distraction comes easily.  Here are some tips to create a space that enables productivity! 1. Light up your space!Letting in as much natural light as possible to your at-home work space is the first step to making a better place to get things done. Your body works best with natural light because of circadian rhythms, which tell your brain to be awake and productive when natural light is ar...
Comments 2
A security camera is something that you need to run all the time. You never know when you need to review the footage from your security camera. In this case, the last thing anyone wants is for the security camera to not be powered when you need it. There is no doubt that the battery of your wireless camera needs to be powered enough to back you when you need it. The great thing about wireless cameras is that it does not have to rely on your home power supply.How Are Wireless Cameras Powered?Wireless security cameras are still new to the market and becoming a lot more popular than the typical wired security systems. This is mainly because of lack of need for wires and installation hassle. There are mainly two ways to power a wireless camera: a wireless transmitter and batteries. A wirele...
Comments 1
By Rich Jacobson, Your Kitsap County WA Real Estate Broker
(Fathom Realty West Sound)
Okay, so lately, everyone and their brother has been telling you how wonderful Facebook is for making meaningful connections within your sphere and attracting potential clients. And even though you’re still trying to adapt technology from the 90′s, you reluctantly relent, and join the ever-growing masses of Facebook friends. Suddenly, you’re overwhelmed with an avalanche of questions: What’s the difference between a personal profile and a facebook page? Can everyone and God see my pictures or what I write ? Do people really care about what I’m doing? (Status Update) Why would I want to ‘Poke’ someone? And if I do, will it hurt? Does my profile picture make me look fat? While I am personally a HUGE fan of Facebook and a firm believer that it can be effectively leveraged to grow and promo...
Comments 22
By Rich Jacobson, Your Kitsap County WA Real Estate Broker
(Fathom Realty West Sound)
People often ask me, "What online tools do you find to be the most beneficial to your business?" With so many great technology tools available these days, it's hard to sort through them all. But one of my most obvious choices would be Jing. Jing by TechSmith is a fast, easy, and fun way to capture images and create videos of what you see on your computer screen, allowing you to add visual elements to your online conversations. Founded in 1987 by President William Hamilton, TechSmith provides seven products in more than 30 countries that do anything from take screen captures, to screen recording, and managing consumer content. Since the advent of Web 2.0, a wealth of helpful tools have emerged to help make the sharing of information online more effective and efficient. Jing enables you t...
Comments 21
By Rich Jacobson, Your Kitsap County WA Real Estate Broker
(Fathom Realty West Sound)
"Conquering Creative Constipation" or "Overcoming Blogger's Block" (another helpful article in the 'Blog Tips for Rain Drips' series)   If you've been blogging for any period of time, then chances are at some point you've experienced 'Blogger's Block' - that discomforting dry spell in the writing desert where your inner muse seems to take an extended hiatus, and you find yourself staring at a blank computer screen for hours on end. Well, take heart, Bucko! This article is just what the doctor ordered! Here you will find some practical, sure-fire methods/strategies to unplug your creative constipation, and ensure your blogging pipeline is chock full of smooth-flowing content that keeps those search engine spiders busy and coming back for more!! As most of you know, in order to effectivel...
Comments 51
By Sally K. & David L. Hanson, WI Real Estate Agents - Luxury - Divorce
(EXP Realty 414-525-0563)
  Does technology matter in real estate ? That was a question that was posed to us by a Seller/Buyer.  While we do not profess to be the Royalty of the Internet....we do know the systems and tools that perform in all the ways that make the most sense for  lightning quick responses to prospective clients. KV Core  is beyond lightning speed...and enables us to respond at the moment when interest is at its peak. It's about mobile..it's hitting the ground win the   marathon of capturing clients and delivering the highest possible level of real estate service. Who wouldn't want that ?  Shiny new technology that truly puts your business on "auto pilot" generating leads and nurturing them until they are ready to become active buyers and sellers.   Generating leads from a variety of sources...l...
Comments 14
By RealBird Real Estate Marketing, All-In-One Real Estate Marketing Toolkit
(RealBird Inc.)
It is more important than ever to provide contactless, touch-free options for consumers to access your listing and other real estate information during the current pandemic. RealBird PRO provides you with the following free and low cost options for contactless marketing and lead generations using QR codes and SMS text code images and stickers: QR code image for your listing sites: download them and add them to your flyers QR code image for "squeeze" landing pages: when added to your printed flyers, these QR codes will require contact information to access details QR code image for the virtual open house sign-in forms: Most markets do not allow physical open houses during this pandemic. Use this QR code to get contact information prior to people accessing your live, online tours. QR cod...
Comments 0
By Kate Steven, Best Real Estate agent
(5homestyle)
Moving yourself and your family into a new home – whether that be local, interstate or internationally – is a momentous milestone. This time is filled with excitement and expectancy in anticipation of your new environment. The process of moving though unfortunately, can seem long and arduous. Endless hours of packing and organizing all lead to the big day, where in all your possessions as well as yourself will travel to a new home. Thus, the importance of laying out a clear plan of action is invaluable both prior to and during your move.  One Month to Go  The date for your move seems so close…yet so far away. This is the best time to sort out the logistics of your relocation and nail down the broader specifications. During this time, you should start developing a comprehensive list of t...
Comments 0