Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA
(ViewHomes of Clark County - Nature As Neighbors)
Comments 35
 We're working on our marketing for the final quarter of 2018. I know, it's hard to believe we're nearly there. Like a few others in Active Rain, videos are one of the major cornerstones of our overall marketing plan. The holiday season especially, lends itself to opportunities for video producti...

By Real Estate Virtual Assistant & Agent, Proud to Serve Your Real Estate Needs
(Christine Wade)
Comments 6
Hello again, everyone.  I am back today with my 3rd video tutorial in my Gmail series that I have uploaded to YouTube.  This one teaches us how to create canned responses in text based email messages as well as how to create pretty html stationery, which could also be used as canned responses for...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
Comments 0
On a good real estate website, you will find listings. On a great real estate website, these listings will be integrated organically through RETS. A common question we get from agents is how to get such access. Unfortunately, access to a RETS feed is often restricted from agents and makes the pro...

By Jane Peters, Los Angeles real estate concierge services
(Home Jane Realty)
Comments 21
For years I have subscribed to an IDX service, paying those high monthly fees. At the time there was no choice and every penny was worth it as this brought me almost all my business. But as time went on and Google kept changing its algorithm rankings started to drop across the board for people wi...

By Peter den Boer, MBA,GRI, Associate Broker, Realtor
(Atlanta Communities)
Comments 1
Ummm, not literally please. But with a camera! We have a photographer come to the office every 2nd Wednesday to take agent pictures. We call these head shots. I was thinking that this term actually works pretty well. Here's why I think that.Photography can really pick up minute details in a face....

By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Platinum Properties)
Comments 14
I suggested that each of our agents set one of these up. It can't hurt and may even help their businesses. Google Plus... almost a non-entity at this point. I read a post on Facebook the other day from a "Memory" from J. Philip Faranda that showed a Google plus symbol with the tagline, "Let me kn...

By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 0
There are lots of reasons you might need a real estate CRM, but we’ve outlined the Top 10 that apply to most agents:1. Lead CaptureYou are generating dozens of new leads every day – but you don’t have hours to spend manually entering all of their information into you phone, email, or Excel spread...

By Real Bird, All-In-One Real Estate Marketing
(RealBird Inc.)
Comments 2
We added two more listing syndication destinations to the RealBird real estate marketing service.Make sure you let your current and future sellers know!While we don't syndicate to Zillow and Trulia anymore - because they have stopped accepting all vendor feeds for a while, they only take feeds fr...

By Joshua Jarvis, Moving Families Forward.
(Virtual Properties - Atlanta Real Estate)
Comments 1
Honestly I don't like doing self promotion so I don't often post what I'm doing on my podcast here, but I thought it might be worthwhile for you to see a few of the podcasts we did that I think directly can help real estate agents grow their business.   So I wanted to put together a podcast recap...

By Jill Watts, A Luxury Experience at Every Price Point!
(Realty Pro, Inc.)
Comments 2
 BRENT  HEBERLEIN  REAL  ESTATE  PHOTOGRAPHY ANDDRONE SPECIALIST   I am happy to say that I used drone photography for the first time on one of my listings.  WOW! I was so impressed with the photography methods of the drone and all that it can do.  It made my listing stand out and showed the prop...

By Paul Eastwood, Buying Buddy IDX CRM
(Buying Buddy IDX CRM Suite)
Comments 0
Buying Buddy is taking Miami by storm. The Miami IDX CRM is now serving Jupiter, Coral Gables, Northwestern Dade, Broward, and the greater Miami area. The two-in-one IDX CRM is designed for Miami real estate agents who need more free time and help growing relationships with future clients.Buying ...

By Evelina Tsigelnitskaya, 305-931-6931
(SIB Realty)
Comments 2
What the best camera to use with WiFi? I know, that question was asked a lot of times. Maybe, you will find time and share with all of us, what camera you use for it? Thank you in advance. I called today to our Florida Realtors technical support . The answer was not that clear. Most of us do hire...

By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 16
We've talked about mobile-compliancy for a website before and if you haven't made the switch you may find yourself sorely behind. Being mobile-compliant is crucial now.  Your site MUST be mobile-compliant not only for SEO purposes but just for the basic functionality for users! I mean, 63% of onl...

By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 69
It's overplayed... and I'll admit I've used it about 8 zillion times but it doesn't have the same pop like it use to... Did it ever? I'm not sure. But I do know that we gloss over those words at the end of an article but man, when we need that "Contact" button, we certainly go hunting for it, don...

By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 8
This may be Greek to you but I wanted to discuss sub-domains and sub-folders (sub-directories) and the differences between them. A sub-domain is a completely separate domain (URL) sort of riding on the back of the main site like this: A sub-folder is another platform that has bee...

By CJ Hays, Reputation Marketing & Websites for Realtors
(Agent Reputation)
Comments 19
I just posted an article on how to get negative Yelp reviews removed. I then read all of the responses up till now and some of them trashed Yelp. I decided to write up a post to share with the group.1) Yelp wants ACTIVE Yelpers to be organically motivated to leave reviews. This is why you never s...

By John Henry, Residential Architect, Custom Home Design
(John Henry Masterworks Design International, Inc.)
Comments 13
(above, my first try! and at the time: I HATED computers)A few years ago, before I used any computers to design houses, a husband and wife came to me and unfurled two drawings.  One was a floor plan of a house that they wanted to build.  The second was a nice watercolor of the exterior facade.I s...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 13
Stone Ridge Estates is a 55 and over community in Dix Hills New York. You can reach this convenient location in Western Suffolk County 1 mile South of The Long  Island Expressway Exit 51. Take Deer Park Avenue to Entry Gate on Left. Easy access to Huntington Village, stores and restaurants, Stone...

By Burgis Sethna
(Burgis Sethna)
Comments 2
Cisco is divulging a fresh row of routers designed to hold high insist data loads: up to 100Mbps speeds, able of serving some 1.2 million separate, concurrent video streams. Cisco claims that its ASR 9000 series routers will be among the primary to enable networks to stream large data loads on a ...

By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 23
People click and then instantly hit the back button. How can you keep more people on your site and the RIGHT people? Google looks at "Time on Site" or "Dwell Time" and the average dwell time for a high-ranking website is 3 minutes according to Google but we only have 2 seconds to catch their atte...