real estate marketing tools: An Inside Look at an Effective Direct Mail Newsletter
- 02/19/21 09:44 AM
Here at Morris Real Estate Marketing Group, we’ve been helping agents generate real estate leads and client referrals for decades. So we’ve learned a thing or two about what works — particularly when it comes to a real estate newsletter. Although a real estate direct mail newsletter is a proven tactic for staying in touch with clients (to get more referrals), just sending any real estate newsletter isn’t enough. Your real estate newsletter needs to stand out from other mail, get read, and build your reputation with prospects and clients as their go-to agent. That’s why content, design, and customization options are so important. Let’s … (0 comments)
real estate marketing tools: The Role of Personality in Real Estate Marketing
- 02/19/21 09:34 AM
Imagine you’re out with friends at a karaoke bar. People are going up on stage to sing their favorite tunes — and you’re terrified. Singing in front of people just isn’t your thing. Sure, you might do it anyway, once, just to be a good sport, but if you had that karaoke mic pushed into your hand every week, you’d be miserable. Why? Because it’s not your personality. (Okay, it might be your personality!) But the point we’re making is, doing something that doesn’t fit with the type of person you are is hard, exhausting, and ultimately unproductive. What does this have to do with … (1 comments)
real estate marketing tools: Are all real estate marketing companies the same?
- 02/18/21 12:36 PM
Imagine you meet someone at a client appreciation event you’ve organized. It’s a friendly conversation, but when the topic of real estate agents comes up, that person says, “Well, all agents are pretty much the same, aren’t they? After all, they all sell homes. They all help you buy a new home. There’s no major difference between one and another.” How would you react? You’d probably feel that person is seriously mistaken! That’s because you know there can be huge differences between agents. If a homeowner chooses the wrong real estate professional for her sale, the consequences can be devastating. And yet… Some agents think … (0 comments)
For more real estate marketing tips, visit Morris Real Estate Marketing Group's YouTube Channel. … (0 comments)
real estate marketing tools: Real Estate Marketing: Building Trust Has Never Been More Important
- 02/18/21 09:42 AM
Over the past couple of months, the media has been reporting that popular retailers, such as Walmart and Costco, have been booming. The same is true of online shopping and Amazon. No surprise there. But what has received less coverage is that many lesser-known companies, some of them small and local, have also been doing a healthy business — despite the challenges. Why is that? According to economists, what’s happening is that people are flocking to businesses they know and trust. These businesses have, in many deliberate ways, built solid relationships and loyalty amongst their customers. And now, in trying times, those customers are reluctant … (2 comments)
real estate marketing tools: Do You Need Real Estate Specific Marketing Tools?
- 07/03/19 09:33 AM
Say you have clients who are planning a kitchen renovation. They basically have three choices. Choice one, they could put the project together piece-meal. For example, buy the materials themselves, find a carpenter, hire a plumber, oversee everything, etc. That’s a lot of work. Choice two, they could hire a Jack-of-all-trades contractor to do everything. However, that person, being a generalist, may not have much experience with the intricacies of kitchen renovations. Not good. Choice three, of course, is to hire a specialist — someone who focuses on kitchen renovations and really, really knows what they’re doing. That way, your clients can sit back and feel … (0 comments)
Here at Morris Real Estate Marketing Group, we’ve been helping agents generate real estate leads and client referrals for decades. So we’ve learned a thing or two about what works — particularly when it comes to a real estate newsletter.
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