leads: Are They Leads or Bleeds?
- 04/03/08 02:02 AM
I just hired a new loan officer that has been successfully working Internet leads for the past few years and he has requested that I look into purchasing a batch of these things. I've never bought a lead and it feels kind of weird to me. All of my business is referral-based and that's the way I like it; I enjoy relationships with my clients and if I treat them well, they come back. Leads seem very cold. Some potential customer fills out a bunch of Internet quote forms one night and these companies running the websites harvest the information and divvy the leads … (19 comments)
I just hired a new loan officer that has been successfully working Internet leads for the past few years and he has requested that I look into purchasing a batch of these things. I've never bought a lead and it feels kind of weird to me. All of my business is referral-based and that's the way I like it; I enjoy relationships with my clients and if I treat them well, they come back.
;)
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