Ahh, had I only known 10 years ago what I learned 5 years ago. Incredible growth can come from what appears to be total failure. I've been a firm believer that the only thing we can control is action, not outcomes. The following illustration exemplifies this theory. In 2003 I ran a marketing campaign in a select condominium complex in Brookfield, WI designed to help condo buyers steer their adjustable rate mortgages into a fixed rate loan. I spent all of $53 printing and delivering a very simple flyer and closed a whopping 1 transaction as a result of my (0 comments)