wwwhomefinallycom: Demonstrate your market knowledge by being prepared for the listing presentation.
- 07/24/08 02:25 PM
Recently on a listing presentation I took a comp that was down the block from the customer that in my opinion was not valid. It was of couse significantly higher than my suggested price range. I kept this separate from the package that I presented to the prospective client in anticipation that it would come up. Sure enough it did. I had my laptop fired up and ready to rock and roll and I quickly demonstrated the major differences educationg him on how to increase the value of his home. For both of us it was an opportunity that benefited us mutually! What a WIN-WIN. The customer was impressed (4 comments)