staging process: The Evils of Real Estate Beige and Builder White
- 02/18/08 05:17 AM
For many years now, the general concensus of color when selling a house was that one should employ the 'neutral' shades known as Real Estate Beige and Builder white. However, it is obvious (to me, at least) that such a sweeping generalization causes more harm that good. Should one spend even the smallest amount of time researching color and paint selection, one would find that many different factors can alter a paint color once it is applied in a space such as natural light, artificial light and material choices such as carpet and trim. Choosing the wrong color can have adverse affects on … (18 comments)
staging process: The Most Important Step You Can Take When Showing Your House
- 10/21/07 11:48 AM
Recently, I received a phone call from a fellow stager in a different part of the state. She was flustered over the fact that she was dealing for the first time with a home at a higher price point and a very intimidating top producing Realtor.It seems the property in question could do with a good cleaning - several children and cats also occupy the home - and she made haste in letting them know that the home would have to be cleaned (and kept clean) if she were to stage the listing. The Realtor was very offended that she would … (21 comments)
staging process: SOOOO FRUSTRATED!!!
- 09/13/07 11:33 AM
I know this stuff happens, but I am so frustrated I could scream! I have been talking to a builder about staging one of his listings for about a month now. He has been easy to deal with, but other factors have slowed down the process and we finally worked out a deal. The contract is signed, the check is deposited (and cleared) and I was scheduled to deliver the inventory this evening. The trailer is packed and I have the skinned knuckles to prove I loaded it myself. Two hours before I was scheduled to arrive, the builder calls and asks if we … (23 comments)
staging process: 2 Staging Projects, 2 Agents, 2 Completely Different Clients.
- 07/14/07 03:35 PM
This week was very busy for me. I had two vacant staging projects to complete - both secured last week. For me, this is a story of the contrast we often deal with in the staging industry. Both projects were bid on the same night, but played out completely different. July 3, 2007: Project #1 - 5:00 p.m. Met with my longest running partner Realtor, Debbie Depper, at a listing in Dyer. I supposed to complete a bid and be off to my next appointment. It unexpectedly became a consultation the minute I shook hands with the client. After talking about wallpaper removal, paint … (8 comments)
staging process: How James Frazier and a Home Inspector Revolutionized my Consultations
- 05/22/07 02:33 AM
It has been a hot topic here on AR - how do you do your written consults? Do you take photos and notes, then go home and write them up? How much time do you spend? Is it worth what you are paid? So on and so forth. Obviously, not process is right for everyone, so we all do it differently. It used to be that I would walk through a house with a client discussing certain things with them, taking photos, etc. Then I would go home spend countless hours writing up every tiny detail, writing and rewriting until I couldn't … (18 comments)
staging process: This Dining Room Rocks!
- 05/15/07 02:52 PM
I'm so excited, I just had to share. I am in the middle of (literally) staging a house for my new investor client. this is the first time I have been given complete freedom to do whatever I want as far as a decor theme. He allowed me to choose the paint color and the whole shot. I did choose a different light fixture, but I digress... Anyway, I will blog about the whole thing later, but the dining room is finished and I wanted to show everyone. … (26 comments)
staging process: Step by Step: The Complete Staging Process for Realtors
- 01/31/07 07:12 AM
This is being posted in response to many requests to have this complete series published as a whole blog - complete and in order. So, here it is. It seems there is a lack of information available to Realtors about how the process actually works. It really is very simple, but lacking clarity on the Realtor's responsibilities may be what is holding some agents back from using the service. Here is a simple outline that may help you navigate your way into adding a stager to your team: A. Find a Stager. 1. Start right here - Activerain. This is a real estate network, is it not? … (27 comments)
staging process: Step by Step: Marketing the House
- 01/25/07 01:08 AM
The final step in the Staging process for Realtors is marketing the house. At this point, you have introduced staging to your clients, had your stager meet with them, gone through the consultation/bid process and the work is completed. Why is this the last step in the process? Because now the house is READY TO SELL, or as close to it as you are going to get. If you complete the staging process before placing a house on the market, you are able to take full advantage of the first 30 days of marketing by placing photos online of the house looking … (6 comments)
staging process: Step by Step: Getting the Work Done
- 01/22/07 01:23 AM
Step #6 in the Staging Process is getting the work done. This of course , follows the sellers introduction to staging and the meeting with your stager and is based upon the consultation/bid that was presented to them. What work is to be done? Well, that is entirely up to the seller. After walking through the report recommendations with them, the seller and the stager can formulate a plan to make the larget impact upon the property, while keeping with in the seller's resources. What resources? (These without a doubt vary with every property, therefore all of these things should be discussed for … (8 comments)
staging process: Step by Step: Consultation/Bid - The Difference.
- 01/16/07 01:26 AM
Step 5 in the Step by Step Series is the consultation or bid phase. At this point, you have a stager, introduced the staging concept to your client and they have met to discuss what happens next. It will either be a consultation or bid. To clear up a few things first, neither of these things will be accomplished unless you have a signed listing agreement, if you are the one that brought the stager in. If your stager came along to the listing appointment, it was just to assist you in the explanation of what staging is and what the process … (7 comments)
staging process: Step by Step: Setting up a Meeting Between Stager and Client
- 01/13/07 05:07 AM
Step 4 in the Step by Step: the Staging Process for Realtors is to set up a meeting between your Stager and your client after you have introduced the concept to your seller. The purpose of this meeting is for your client to learn what staging is and how they can use it to benefit them in the sale of their property. This meeting will also be used to determine what needs the seller may have and how the stager can most effectively meet them. The best time for this meeting - at the listing appointment. They will get the full explanation of what this service … (5 comments)
staging process: Step by Step: Introducing Staging to your Clients
- 01/08/07 02:15 AM
If you have been keeping up with Step by Step: The Staging Process for Realtors, then you already know how to Find a Stager. Now what, you ask? Well now you must introduce staging to your clients and for most of you, this is probably where you hit a wall. If you have never used a stager, what do you say and when do you say it? This is what I suggest: The Best time to mention it: During your initial phone conversation. At this point, you have not been inside the house and they cannot be thinking that there is something … (12 comments)
staging process: Step by Step: Find a Stager
- 01/02/07 07:26 AM
This is a continuation of my blog Step by Step: The Staging Process for Realtors. In this installation, I will show you the best ways to FIND a stager. 1. Start right here - Activerain. This is a real estate network, is it not? Post a request for a stager referral, search the site for someone near you, or contact an active stager on the site and ask if they can put you in touch with some one. 2. Ask your receptionist. If there is a stager in the area, chances are he/she has stopped by the office to drop off business cards and/or brochures. Chances are, … (15 comments)
It seems there is a lack of information available to Realtors about how the process actually works. It really is very simple, but lacking clarity on the Realtor's responsibilities may be what is holding some agents back from using the service. Here is a simple outline that may help you navigate your way into adding a stager to your team:
1. Find a Stager. 2. Introduce the concept of Staging to your clients. 3. Set up a meeting with your client and the Stager. They will determine what needs to happen next. 4. The Staging Consultation/Bid. 5. Staging work is completed in a timely manner … (9 comments)
Kimberly Wester's experiences, views and tutorials on staging in the real estate industry, with a focus on educating the RE industry on the benefits of home staging and bringing the staging community together under a united message.
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For many years now, the general concensus of color when selling a house was that one should employ the 'neutral' shades known as Real Estate Beige and Builder white. However, it is obvious (to me, at least) that such a sweeping generalization causes more harm that good.;)
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