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Realtor Email Newslettters - Top 10 List Building Techniques
So I talk to Realtors all the time about how to grow their business and the number one thing I can recommend is sending out a monthly or bi-monthly newsletter! Here are my Top 10 Email Newsletter List Building techniques! NUMBER ONE AND MOST IMPORTANT - READ THIS IF YOU SKIP EVERYTHING ELSE! Make sure you are proud of what you send out to your list, every time. I have a newsletter that focuses on marketing for entrepreneurs and realtors. It takes me about 4 hours, 2 days per month to do my newsletter. I am ALWAYS proud of what I am sending and have very few people request to be removed from my list. Having a list means needing a database. Your database can be an excel spreadsheet or you can use Top Producer or Wise Agent, either way you need to be able to contact those people on a regular basis. Include First Name, Last Name, Address 1, City, State, Zip, Email and Phone at a minimum. When you are starting out, ADD EVERYONE! - I had a conversation with a client yesterday and he questioned the viability of adding someone you know that has no connection to your ... more

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