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Google Places Even More Emphasis on Blogs and Social Media
Google is now placing even more emphasis on blogs and social media.  You have no doubt heard about the new Google SERPs (Search Engine Results Page) options that are available to refine your Google search even more than before.  In addition to the typical News, Images, Maps and Videos, Google has now added the options to refine your search term according to Blogs, Updates and Discussions.
How will this affect your business as a Realtor®?  Instead of having to go to the Google blog search engine, people can type in keywords and simply click "Blogs" in the left hand menu.  This will allow them to have the most relevant information available at their fingertips.  If this isn't an incentive to start blogging for your business, I don't know what else I could tell you to change your mind.
With the "Updates" option, Google pulls information from real-time search results.  This means that, by updating your status on Facebook and/or LinkedIn and Tweeting with your keywords, someone searching your market will be able to find you in real-time.  This is why you need to become socially active.  Setting up an account on a social media organizer is a great way to set ... more

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