Google Places Even More Emphasis on Blogs and Social Media

Services for Real Estate Pros with Second Self Virtual Assistance

Google now offers a Blogs, Updates and Discussions option on their SERPs - real estate virtual assistanceGoogle is now placing even more emphasis on blogs and social media.  You have no doubt heard about the new Google SERPs (Search Engine Results Page) options that are available to refine your Google search even more than before.  In addition to the typical News, Images, Maps and Videos, Google has now added the options to refine your search term according to Blogs, Updates and Discussions.

How will this affect your business as a Realtor®?  Instead of having to go to the Google blog search engine, people can type in keywords and simply click "Blogs" in the left hand menu.  This will allow them to have the most relevant information available at their fingertips.  If this isn't an incentive to start blogging for your business, I don't know what else I could tell you to change your mind.

With the "Updates" option, Google pulls information from real-time search results.  This means that, by updating your status on Facebook and/or LinkedIn and Tweeting with your keywords, someone searching your market will be able to find you in real-time.  This is why you need to become socially active.  Setting up an account on a social media organizer is a great way to set up Tweets and Updates for different times on your different accounts to maximize your keyword and business exposure.  However, you do not want to appear SPAM-my by ONLY using keywords in your updates.

The "Discussions" option pulls information from forums and other Q&A sites.  Interacting with other Realtors®, businesses in your area or answering questions from potential clients online can increase the odds of someone finding you through a Google keyword search.  Places like Trulia, LinkedIn and even Active Rain encourage you to join up with groups and interact by answering questions and helping others in the community.

Now that Google has placed even more emphasis on blogging and social media, don't get left out in the cold.  Keep your keywords in mind when doing a status update, a tweet and a blog post.  This is a great way to get your name out in front of potential clients.  If you are unsure how to go about doing this, contact your friendly neighborhood Real Estate Virtual Assistant.  That's what we're here for!

Heather Chavez, Real Estate Virtual Assistant - Second Self Virtual Assistance: When There Isn't Enough of You to Go Around!

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Re-Blogged 6 times:

Re-Blogged By Re-Blogged At
  1. Wallace S. Gibson, CPM 05/17/2010 08:03 PM
  2. C Tann-Starr 05/17/2010 10:58 PM
  3. Michael Collins 05/18/2010 03:35 AM
  4. Pamela Cendejas 05/19/2010 05:51 AM
  5. Cheryl Ritchie 05/19/2010 01:40 PM
  6. Alice C. Wilson 06/02/2010 08:22 AM
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Mike Saunders
Lanier Partners - Athens, GA

Heather - I missed this, thanks for sharing, I will keep this in mind and certainly check it out.

May 18, 2010 10:26 AM #40
Linda Lohman
Fonville Morisey Realty - Cary, NC
Former Teacher/Broker

Very cool...thanks for the update!

May 18, 2010 10:57 AM #41
Cinda Rose
The West Valley Home Team at Realty ONE Group - Litchfield Park, AZ
Your West Valley Real Estate Expert!

Thanks for the information.  That is definitely something to know :) 

May 18, 2010 11:38 AM #42
Al & Peggy Cunningham, Brokers
RE/MAX West Realty Inc., Brokerage - Brampton, ON
Our Family Wants To Help Your Family!

Great updated information Heather and thank you for keeping us all in the 'loop'. We'll think of this when you decide we are too tired to get the blogging in. 

May 18, 2010 12:44 PM #43
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Excellent advise Heather ...thank you for this useful information


May 18, 2010 02:33 PM #44
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Yeah, I'm all over the blogs too - and it seems that I am unique in that I always post ORIGINAL CONTENT. I saw 2 or 3 'local blogs' with canned content from some newsletter . . .

May 18, 2010 04:16 PM #45
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

There's a lot of potential power here, Heather. The key is to maintain a sense of genuine engagement while leveraging Google's new search options.

May 18, 2010 04:26 PM #46
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

There's always something new with Google.  Thanks for pointing all this out!


May 18, 2010 05:59 PM #47
Cliff Kavanaugh
Keller Williams Realty of Charlottesville Virginia - Charlottesville, VA - 434-466-5128 -

Thanks Heather.  A very informative (as always) post.   Please remember me at referral time to Charlottesville.

May 19, 2010 12:41 AM #48
Heather Chavez
Second Self Virtual Assistance - Caldwell, ID
Real Estate Virtual, Assistant (928) 692-3235

Oh my goodness!  So many responses.  I'll attempt to respond to them all.  So glad you guys found this informative.


Carra - Thanks, darlin'.  I appreciate it!

Thanks, Michael.  All the search engines are constantly trying to keep people on their search engines as long as possible.  So, they're constantly evolving.

Thank you, Miss C

I think that Bing really started the whole narrowing searches to be more specific idea, Catherine.  The other search engines were forced to follow suit.

You're right, Lenn.  It does take 3 keystrokes.  I do find now, however, that I am looking for the options on the left hand side more and more often to narrow my search terms down.  It's nice.

May 19, 2010 03:10 AM #49
Heather Chavez
Second Self Virtual Assistance - Caldwell, ID
Real Estate Virtual, Assistant (928) 692-3235

Yes, Barbara.  It's a HUGE encouragement to keep on blogging.

I agree, Missy.  I find it helps to narrow my searches to be more specific to what I'm looking for.

Glad I could help, Betsy.

That's for darn sure, Bill!  You snooze, you lose.

You're welcome, Richard.  Glad I could help.

May 19, 2010 03:13 AM #50
Heather Chavez
Second Self Virtual Assistance - Caldwell, ID
Real Estate Virtual, Assistant (928) 692-3235

Let me know how it goes, Irene.

Thanks, Claudette.  We're always ready to help.  And, at Second Self Virtual Assistance, we are always trying to stay on top of the game so that our clients can stay on top of their game.

Thanks, Russell.  Just keep on blogging.  You'll be happy you did.

Hmm, William.  I'm curious how that will affect your rankings, too.  Please let me know.  It just might force AR to the forefront.  Definitely don't forget the importance of long tail keyword terms.

Good job, Brian.

May 19, 2010 03:18 AM #51
Heather Chavez
Second Self Virtual Assistance - Caldwell, ID
Real Estate Virtual, Assistant (928) 692-3235

For sure, Jeff.  Having your info out there and available to the consumer will give people more opportunities to find you.

That's because the search engines are VERY happy to index blog posts because this is information that changes often, Ron & Alexandra.  And search engines LOVE information that evolves constantly.  Another reason why blogging is such an important component in your business marketing.

Great, Rebecca.  I look forward to hearing from you.

May 19, 2010 03:20 AM #52
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

My Blogging seems to be my best method of getting to the top right now anyway, so I guess this is good.

May 19, 2010 04:35 AM #53
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Heather - I had noticed this, but I wonder how many consumers will use it.  To be sure, more and more people will make use of this tool/option over time, though, so there's no reason not to be blogging/tweeting, etc.  Good stuff!

May 19, 2010 09:34 AM #54
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

Eventually I bet they'll have options to check for videos, Twits, etc., so it might be good to start doing those.

May 19, 2010 07:53 PM #55
Damon Gettier
Damon Gettier & Associates, REALTORS- Roanoke Va Short Sale Expert - Roanoke, VA
Broker/Owner ABRM, GRI, CDPE

I think that blogs are relevant for many people so it makes sense.

May 20, 2010 04:22 AM #56
Ed Macias
Real Estate Teammates - Miami, FL
Miami FL-REO Property Management Multifamily

Thats why I'm here and contributing . This so true and necessary.

May 21, 2010 03:21 AM #57
Jirius Isaac
Isaac Real Estate &TriStar Mortgage - Kenmore, WA
Real Estate & loans in Kenmore, WA

I noticed this on Google search a week or so ago and really did not pay much attention to it.   It for sure will not hurt my blogging results.  Thanks for bringing it to my attention.

May 21, 2010 01:40 PM #58
Bill Travis
Captain Bill Realty, LLC - Gilbert, AZ

Thanks for the information Heather, I'll have to go and check this out.

May 24, 2010 02:16 AM #59
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Heather Chavez

Real Estate Virtual, Assistant (928) 692-3235
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