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Your Social Marketing is USELESS without this…
 
There is a new term being thrown around business in the past few years...
It's called "CONTENT MARKETING"... 
Let's break down each word and how this pertains to your real estate business and how without CONTENT MARKETING your social media marketing efforts are practically useless...
CONTENT (n): is information and experiences that may provide value for an end-user/audience in specific contexts. Marketing (n): is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return. The key word here is "VALUE."
Content Marketing is the strategy of providing "VALUE" to your prospects through your knowledge, wisdom, and experiences. The ability to communicate your knowledge, expertise, experiences, and wisdom is what is "VALUABLE" to your prospects.
With the majority of people plugged-into the internet the distribution of your valuable content is even easier than ever before!!! Blogs, forums, articles, social networks, facebook fan pages, and even twitter pages are all readily available vehicles for communicating value.
If you ... more

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