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Yelpful in Seattle...
Yelpful in Seattle…
When I talk to real estate professionals about social media, newcomers to it are concerned right out of the gate about the time it takes. “How much of this do I need to do and what’s my return on investment,” are two phrases I hear often.
I honor those concerns. They are valid and worth questioning (over and over and over again).
My reply:  “Well actually, you’re going to have to do quite a lot of it. And, not only that you’re going to have to keep it up.” But ask yourself, “What are the consequences if I don’t do it?” After all, where now days do people spend a great deal of their time? And, “Do you think more or less people will spend more or less time online in the future?”
Social Media is not a shortcut and we’re all looking for ROI, all of us.
If you want a good web presence it’s important the search engines know a few key things about you.
1.       Who you are.
2.       What you do.
3.       Where you do it.
The better you accomplish this and the better the search engines know this, the faster and more succinctly they can index you. 
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