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Real Estate Blogging 101 - How to Get Started - Providing Your Content
Once you've built your plan and picked your blog platform, it's time to start adding content to your blog. You should make a list of topics that you think your audience would be interested. Keep adding to your list as new ideas come up. As you add the post to your blog follow these guidelines.
Remember your theme - Remember who your audience is and what you are looking to accomplishBe informative - Readers will come to your blog because there is information that is relevant to them. Keep focused on what you think is your readers would be interested in. Advertising your new listings and open houses is OK but make sure that informational content outweighs the amount of self-promotional posts. Remember, by providing the information, you are identifying yourself as an expert in your real estate market. Keep it current - Talking about things that happened months ago may not interest your readers. Content should be fresh. Use keywords - Keywords are a critical part of the search engine ranking systems. Make sure you reference word that are pertinent to the topic of your post. For instance, if I were writing about a condo on the beach in Marco Island, I would make sure I included the ... more

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