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I'm a fan of Constant Contact - an Email Marketing Service - here's why!
Now - this one just makes sense.. Email newsletters - a fantastic way to reach your clients in my opinion. It's easy, inexpensive and creates a marvelous tool to stay in touch.
My fave? Constant Contact.
What makes it so great? First of all - it's professional (as long as it's done right!). True - there ARE free programs you can use - most popular is MailChimp - but they don't offer as many innovative features -  I find the name of it to be so cheap and cheesy. It drives me bananas!!
Perception is such a big part of this business - many clients WILL judge you based on your appearance. My advice is to create emails that STAND OUT and present youself as professional as possible. (You can still have fun though - don't get me wrong!) :)
WHAT ELSE IS SO GREAT ABOUT CONSTANT CONTACT?
TRACK YOUR SUCCESS - you are able to track your success - see who's opening your email and where they're clicking. (From my experience - Featured Listings are the most clicked on link). This feature really helps to provide valuable information to your client - After a few emails - you can ... more

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