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Who Needs a 2012 Marketing Plan?
Who needs a marketing plan....You do!
Actually, every business owner needs to have a marketing plan.  This is especially true for solo practitioners, real estate agents and/or small business owners.  Marketing plans are important because they keep you focused on developing and deepening client/customer relationships.This is something that often goes overlooked during the day-to-day world of commerce.
Here are four reasons why a marketing plan is important:
1.  Having a marketing plan forces you to think about attracting new customers/clients.  In most companies, marketing is not a discipline that is given a great deal of thought.  Many times, attendance at networking events are the only marketing-related activities that take place.  Developing an actual marketing plan forces you to think about who you want as a customer/client and how you will attract them.
2.  A marketing plan will keep you on track.  If you want to know how to get somewhere you need to follow a road map.  A good marketing plan will serve as a road map that will lead you toward achieving your business development goals. It will also bring you back on to the right path when you get off track.
3.  Writing down your marketing plan will commit ... more

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