Your name saw this post on The ActiveRain Real Estate Network and thought it might be of interest to you. Please see the link below to review the post.

The 3 E's of Blog Content: Educate, Engage and Entertain

The 3 E's of Blog Content: Educate, Engage and Entertain
We all know that content in our blogs is king. Without usable content, the blog would have little or no value. But what in fact are the guiding principals for content?  Having attended numerous webinars of for real estate and technology, there is often discussion of the three E's of Blog Content.
Educate: We do that with numerous posts to inform consumers on our markets with market reports, stories of our experiences in the industry, real estate trends, and specifics about the process with which  consumers will engage in the endeavor of securing or liquidating real property.
Engage: This is the part of a post where a consumer might feel the need to ask for clarification, add their own evidence of experience where it may be the same  or differ or in some way cause them to take a particular action or want to either consult further or even better,  to subscribe for regular receipt of information.
Entertain: One of the best ways to attract and hold the attention is inform the consumer in such a way as they may enjoy the experience. This can be in a variety of ... more

__________________________________________________
Are you on The Rain? Grow Your Network!