The 3 E's of Blog Content: Educate, Engage and Entertain

Real Estate Agent with Retired CA BRE# 01048160

Reaching Out With Content

The 3 E's of Blog Content: Educate, Engage and Entertain

We all know that content in our blogs is king. Without usable content, the blog would have little or no value. But what in fact are the guiding principals for content?  Having attended numerous webinars of for real estate and technology, there is often discussion of the three E's of Blog Content.

Educate: We do that with numerous posts to inform consumers on our markets with market reports, stories of our experiences in the industry, real estate trends, and specifics about the process with which  consumers will engage in the endeavor of securing or liquidating real property.

Engage: This is the part of a post where a consumer might feel the need to ask for clarification, add their own evidence of experience where it may be the same  or differ or in some way cause them to take a particular action or want to either consult further or even better,  to subscribe for regular receipt of information.

Entertain: One of the best ways to attract and hold the attention is inform the consumer in such a way as they may enjoy the experience. This can be in a variety of ways from illustration, photos of the experience or even in a light hearted manner with anecdotal experiences that holds their attention. 

To one degree or another, we each have the capacity to do all three of these things in a blog post as well as within the Facebook, Twitter and Linked-In social medias. We should endeavor to try to include the three E's of content in each post or at the very least to cover these three essentials of content over several posts. Since ActiveRain is actually about building a substanial number of relationships with our peers as well as Internet Empowered Consumers, the three E's are also necessary components for building successful professional relationships. 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Susan Neal 02/01/2012 02:34 PM
  2. Roy Kelley 02/02/2012 03:01 AM
ActiveRain Community
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Luis Iniguez
Option One Real Estate - Fontana, CA
Search Inland Empire Homes For Sale - Short Sale Agent

Well put William.  Educating our readers should always be key to writing blogs.

Feb 02, 2012 08:05 AM #58
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Don't forget to SEO optimize :)

-Rich, IXACT Contact

Feb 02, 2012 08:17 AM #59
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi William,  Another well presented post.  I suspect each of us brings varying levels of talent to each of the " 3 E's ".  Well done !

Feb 02, 2012 08:35 AM #60
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


I am still working on the entertain part of your equation.  I am OK with educating and engaging, but being fun is hard for me.

Feb 02, 2012 03:27 PM #61
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

William ....Congrats on the feature! 

I'm glad I stopped by ....The three E's will come in handy ....Thanks and have a great day in CA!!

Feb 02, 2012 10:31 PM #62
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

William you are right on the money my friend. The best articles do all of these things well.

Feb 02, 2012 10:44 PM #63
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good Friday morning, William.  I appreciate your comments on my photographs.

I would love to see your list of the best photographers on ActiveRain.  I might be missing some good pictures.


Feb 02, 2012 11:16 PM #64
Emily Medvec Qualifying Broker
Hello Realty - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM

William, your three "E's" are right on target. I would add one more element to educate, engage and entertain - show and tell with an image. All real estate is local. Yet, it is the images of the community that tell the story of every local lifestye. Your photography is one of the reasons I follow your blog. You make San Diego come alive!


Feb 03, 2012 01:40 PM #65
David Artigliere
Reading, Pottstown, Norristown, Philadelphia - Collegeville, PA
ARTI Home Inspections, ASHI Certified Home Inspect

Great tips for a successful blog!  These are the ones I prefer to read and will have to keep these 3 E's in mind when I'm writing, too!

Feb 03, 2012 02:00 PM #66
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

It's kind of like working with 8th graders.. you have to teach them something when they're not looking.. sneak it in there. :)

Feb 03, 2012 02:34 PM #67
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

William, where do you get your great graphcis? 

Feb 03, 2012 02:34 PM #68
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good Saturday morning.  Have an outstanding weekend and be sure to have your camera in for those special moments when you are out and about in your community or your travels.

Feb 03, 2012 11:56 PM #69
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

William  There are blogs I read where I wonder if the author even had a point to makw - this pat is a must read for many members and not just newbies

Feb 04, 2012 06:56 AM #70
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

William, I'm going to bookmark this, no, I'm going to print it and keep it next to my laptop as a reminder.  It's a great "roadmap" to a successful blog post!  Thanks for sharing and have a great weekend!

Feb 04, 2012 12:26 PM #71
The Somers Team
The Somers Team at RE/MAX Access - Philadelphia, PA
Real People. Real Dreams. Real Estate.

Those are certainly 3 great Es !!!!  Great tips and super informative.  Featured on Build a Better Blog group as well.

Feb 04, 2012 10:22 PM #72
Teri Eckholm
Boardman Realty - White Bear Lake, MN
REALTOR Serving Mpls/St Paul North & East Metro

William--We have come such a long way since starting this blogging adventure. There is so much to learn but educating and entertaining are key to engaging the readers.

Feb 05, 2012 08:14 AM #73
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I learn much on ActiveRain every day.

Have an outstanding week!

Feb 05, 2012 10:57 PM #74
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

William~Came by to see about a new blogpost from you, and saw that this got featured--well, it couldn't happpen to a better *Ambassador*!

Feb 06, 2012 03:51 AM #75
Marge Piwowarski
Phoenix AZ Horse Property - Phoenix, AZ
Phoenix AZ Horse Property, LLC

Perfect AR post.  Succinct, to the point and simply perfect.  Thanks!

Feb 06, 2012 12:47 PM #76
Roberta Kayne
Dublin & Central Ohio Homes - Dublin, OH
CRS, ABR, SFR, RRS, Realtor, Re/Max Affiliates

Excellent points William!  I need to take a writing class to get better at blogging.  I have the picture/entertain part down pat -- that's easy for me.  Now I need to educate and engage.    I was just catching up on reading posts and really appreciate your great blog!

Feb 14, 2012 02:33 PM #77
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