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Real Estate Marketing Tips Series - Working Expired Listings
Expired listing Tips Part 1 by Brian Rodgers * The number one key to the success of listing expired listings is the follow up. It takes an average of six contacts to get an expired listing.
* 50% of the expired listings that come up daily are either already re-listed, under contract or sold. If you know this going in you won’t be discouraged when you find this out.
* The biggest obstacle in trying to take an expired listing is the fact that many will want to re-list with the same agent even though the agent didn’t do anything to get it sold. (I will give you my script to overcome this objection in a later tip)
* Research shows 88% of the time price is the reason the home didn’t sell the first time.
Top Producer Tip of the week by Pat Wattam Baton Rouge, LA
When someone sends Pat a referral she sends them a box of Chocolate Chip Cookies. Pat sends the cookies in a personalized round cookie tin, with her name and company name on it along with a custom greeting card. She sends the cookies even if the deal doesn't work out. 
If you ... more

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