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Marketing Techniques and What You Should Consider
Marketing Techniques
What You Should Consider

When approaching how to market our company or increase new reaches I always like to do my research.  One “Guru” I surely follow and put to use his tips is Carl White of Mortgage Marketing Animals or Forbes Magazine. Both of these sources I have always found to have reliable tips that work. So here’s the newest from Forbes and my own experiences on catering to your audience.
The first thing I like to think about when marketing the business is the consumer. Of course! Consumer always comes first. “Prior studies have generally found consumers evaluate products based on comparable features, not on new and unique ones.” From Forbes -New or Improved: What Consumers Really Wantwritten by Zoe McKay. For us in the Real Estate and Mortgage game this is great news! Afterall, all loans and agencies want the same things: Homes sold and loans granted. It’s how you get there that varies from company to company. What does your company/loan offer that no one else does? What makes you and your brand in particular special and more usable than the next one? This is where you need to market!
In our case, we offer Hard Money Loans through private individuals ... more

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