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The Difference Between On-Site and Off-Site SEO
What’s the difference between the two? SEO is a science and learning that science takes constant and consistent research and change. Because nothing is guaranteed in the search engine world and Google is constantly changing and upgrading their algorithm, doing one SEO tactic is not enough to get you ranked and for people to find you. It’s a combination of 100 small details and techniques all working together to create a well optimized website.
This is also a combination of on-site and off-site SEO. On-site SEO – On-site SEO means optimizing the website as is. This is a combination of researching your keywords, writing good content that people will actually want to read, adding the right amount of keywords and internal links throughout each article or blog, optimizing pictures and video with the right ALT  and title tags, and overall making the website appealing to readers. If the website is cluttered, noisy, or people just don’t know where to look, your bounce rate is going to be very high and no one will stay long enough to learn anything from you. If the website is neatly laid out, the navigation is clean, and the content is relevant, people will want to ... more

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