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ActiveRain: Powered By Optimism
There is a lot of talk on ActiveRain right now regarding the Trulia acquisition of Market Leader, which is the parent company of ActiveRain. There are also a number of members of crying foul, believing the entire rationale for the Market Leader acquisition was to steal ActiveRain's content and Google Juice so that Trulia can more effectively compete with Zillow.
ActiveRain - I love you. I would like to ground the discussion for a minute.
ActiveRain is ALL about the COMMUNITY
Having stewarded ActiveRain and watched Google for the past 2+ years, the valuable asset of ActiveRain is NOT the content. The ActiveRain community that proactively pays it forward and helps consumers and other real estate professionals is incredibly special in the real estate industry and, I argue, the entire Internet. There have been many amazing instances of the power of ActiveRain this year. ActiveRain convinced NAR to dismiss a Fair Housing lawsuit against Tampa's Jeff Launiere. Most impressive is ActiveRain's saving Gail Robinson's Connecticut house from foreclosure. Read the blog post. It should make you proud to a member of ActiveRain, give you faith in humanity, and convince you of the importance of ActiveRain to real estate.
William Johnson ... more
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