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Why customer service is KING ( ACWHOLESALERS )
Why customer service is KING ( ACWHOLESALERS )
 
As agents, lenders, etc. we run across bad clients all the time. For us it could be that client that you spend months with only to have them walk into a model home and buy new construction. Yes, buyer rep agreements can be in place and yes, you can go after them for your commission but that's not my point for this blog. 
 
Years ago (although it has happened several times since) I lost a client to new construction. It was a family that I had spent time, money, and lots of energy on. I had my rep agreements in place and everything. One Sunday they drove around looking at homes (casually) and walked out the door of a model home..... UNDER CONTRACT. I was mad. Very mad. After gaining my composure over some time, I realized that it probably wasn't worth my commission going after them. I decided to take the high road. The commission was pretty hefty. That was a huge blow but taking the high road ended up proving to be the best thing. I congratulated them and even got them a closing gift. Since then, they have referred me to over 5x their purchase ... more

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