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LOCAL AUTO SHOP MEASURES CUSTOMER LOYALTY
Fred has a system that can be used by any business owner and it works with his online appointment system.
In my previous post I spoke about customer loyalty being a leading indicator of future success.  You may think this is a great idea for big organizations but what about me, the local broker, the local home inspector, the local service provider.  Not only is is right for you but it is possible with today's technology.
Let me introduce you to local auto repair shop owner Fred Indorf.  Fred is owner of Fred's Auto on North State Road in Briarcliff Manor, NY.  Fred is also a great leader as president of our BNI chapter.

Fred has a system that can be used by any business owner and it works with his online appointment system.  As soon as the appointment is completed an email with an online questionnaire is sent to the customer.  It asked for ratings on every aspect of the service event including the "Ultimate Question" of how likely the customer is to refer Fred's Auto.
Now I know it is great to show your testimonial letters but this probes for day to day engagement and gives Fred a chance ... more

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