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How to Sell Homes in the Digital Age

Love it or hate it, the digital age has flipped the real estate business upside down. Twenty years ago, prospective homebuyers were forced to rummage through a phonebook or purchase a newspaper from the local supermarket to discover the home of their dreams. Today prospective homebuyers can find a home or real estate agent with the click of a mouse. For the tech savvy real estate agent, the digital revolution has presented new opportunities. For the not so tech savvy real estate agent, it has presented new challenges.
What are you doing to incorporate emerging technologies into your marketing plan?
Below are 4 tips on how to sell homes in the digital age.
Virtual Tours
Time is money. And in the bustling world of real estate, virtual tours save both real estate agents and potential homebuyers valuable time. How does it work? Real estate agents simply map their home using a virtual tour service. Potential homebuyers then find the home online and take a three dimensional tour. If the home interests them, they can contact the listing agent and schedule a tour in person. If the home doesn’t interest them, nobody’s time was wasted. Everybody wins. Mapping prices are affordable and vary ... more

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