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The Power of the Seller's Story
The Power of the Seller's Story
 
In the last couple of years, I have requested that my sellers write a letter to the future buyer of their home.  In it, they have the opportunity to write about all of the reasons that they choose this home when they were looking to buy.  It personalizes the house and provides information that only the owner would possess.  And because it is written by the owner, they share the pride in their home and are the best "sellers" of their house.
 
My sellers have the best ways of showcasing their home and their neighborhood and all it takes is a little effort to write one page about their home.  Chances are, the next buyers will make the decision to buy for the same reasons.  Some of the things that sellers have included over the years:
location of parks and schools, including where the bus stop is located discussing the neighborhood amenities sharing of the best features and updates  proximity to area employers    
 
 
    Reading about how the seller is sad to leave the house and how much they have enjoyed the neighborhood, buyers are more likely to feel connected to the home.
 
I have ... more

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