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7 Steps to Improve Your Real Estate Social Media
Your social media presence requires engagement to be effective! Engagement means earning likes, comments and shares on your posts. The more engagement your posts receive, the wider distribution they will get.
In Facebook terms, the distribution your posts achieve without any boost or purchase is called “organic reach.” While Facebook’s stingy algorithms have reduced organic reach in recent years, engagement remains a critical factor. Here are some engagement tips we’re sharing from Inman News, along with our own suggestions!
1. Be a resource. Avoid the temptation to continually advertise your real estate services. Instead, provide useful content that will be of interest to your audience.
2. Use hashtags strategically. A hashtag’s effectiveness depends on whether or not people are searching for that topic. Recent analytics show that hashtags can actually reduce your post reach on Facebook. However, hashtags can still work for trending topics, events and places.
3. Speak to your community. Post content that involves local schools, civic groups, new businesses and restaurants, community events and so on.
4. Like and comment on other people’s posts. Take a few moments to go through the news feed on your page. Offer positive comments and a “like” where ... more
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