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A Guide to Effective Online Marketing
These days, having a presence online isn’t just a good idea for a real estate agent, it’s essential. Today’s real estate clients are savvy and consume information almost as fast as it can be produced. They demand convenience and efficiency, which means that learning the best ways to market your business online is vital to your success. Learn some tips and tricks to increase the effectiveness of your internet marketing for real estate tactics and get ahead of the competition.
Marketing by the Numbers
The vast majority of potential home buyers get the lion’s share of their information on the Internet. Few even check other sources these days. 92 percent of homebuyers consulted Internet resources for information. 76 percent of those took the time to visit a home that they viewed online, in person, and 43 percent of all home buyers found their home initially via an Internet search.
Engaging Your Client Base
The key to successful online marketing is to engage your client base. They need to feel like you are approachable, personable, and someone they can trust. This means that personal, targeted posts are vital. Have social media accounts all over the place. Post on local neighborhood forums and sites. Engage in community ... more

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