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Getting It Sold: “If you fail to plan, you are planning to sale-fail!”
Value Proposition Part 4 of 4
(A September Active Rain Challenge) 
 
Marketing Plan & Price Position
My #1 job as a Listing Agent is to create maximum exposure through my Custom Listing Marketing Plan and positioning my clients' properties to yield a higher sales price than it would have with any other agent or For Sale By Owner. Exposure creates interest, interest sparks demand, demand attracts multiple offers, multiple offers provide choices and opportunity!
 
A Yard Sign & MLS entry is not where this ends! Price positioning is key because the first two weeks are crucial market time; this is when the most experienced and ready-to-buy-buyers come through the property. Here’s a partial list:
 
Property Websites
Professional Photography
Text Marketing and E-flyers
Drone photos and video. 
Virtual Tours
Matterport (3-D virtual tour technology)
Social Media
Online Classifieds
YouTube.com SEO driven pages Real Estate Websites
Just Listed Post Cards
 
 
Proper Selling Features Marketing: tell the story of living in this home and neighborhood; hook them emotionally: 
Just off Antique Row and the strip of Adams Ave dubbed:
"The Most Delicious block in San Diego!" (by the San Diego Union Tribune) w/ trendy and traditional Normal Heights dining!                   
Close to restaurants, unique ... more

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