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What is a Brand Strategy in Real Estate?
As a real estate agent, you know that you need to market yourself so your brand stands out – there are dozens (or more) other agents in your area, and you want to be the one buyers and sellers choose.

To do that, you need a specific brand strategy.

What is a Brand Strategy?

A brand strategy is a plan that covers your long-term goals, and it has to do with what you can accomplish as your brand evolves. It’s about more than sending out branded real estate calendars, custom sports schedules or magnetic custom notepads.

Unfortunately, it can be one of the toughest parts of your marketing plan.

You have to identify a few parts of what makes your business tick, including:

o  Your business’s purpose
o  How consistent you can – and will – be
o  What emotional impact you have on your clients

Your Business’s Purpose and Promise

When you see a brand name or logo, you’re seeing a promise. You know that when you twist the cap off a bottle of Coca-Cola, you’re getting a carbonated, sweet, caffeinated drink. You know that when you walk into your favorite store in the mall, they’ll be playing the music you’re comfortable with, there will be salespeople who are either ... more

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