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When to Update Your Real Estate Business Cards
When was the last time you updated your real estate business cards?
If you’re like a lot of Realtors®, it’s been awhile. Unfortunately, that can impact your professionalism and lead to lost customers.
How often should you update your business card? Use this guide to help you decide.
Has Information Changed?Many Realtors® keep the same business card for years and years because they don’t have a change in their business address or phone number.
Today, however, there’s more information that matters than simply your name, address, and phone number. What about these elements?
Website or Blog. A website is an important part of your marketing mix, and if you have a new blog, use your business card to advertise it! Social Media profiles. Being active on social media is an important way to connect. If you’ve started new social media accounts, your card needs an update. Special Promotions or Opt-ins. Use your business card to drive traffic to opt-ins, promotions, and other special offers you have. This is a key way to build your list, and you can update your card frequently with new offers. When you think about it, things are changing all the time. I’m guessing things have changed for you in the last year, and ... more

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