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How To Excel In Marketing And Flourish With High Trust Relationships
Marketing is about meeting someone’s needs and wants as well as meeting your own.

Marketing today is one of those complicated subjects, which has now become even more incomprehensible in the age of the Internet. The simple and fundamental truth of the essence of marketing has been forgotten and ignored. One of our favorite marketing authors, Peter Drucker, said it simply:
 
"The aim of marketing is to know and understand the customer so well, the product or service fits him and sells itself."
 
We would add that in order  to excel at marketing one must to know who they are as an individual and if they are a good fit in their chosen arena of real estate.   Here is an example:
 
When I (A) joined Ron in his commercial real estate practice, I suggested listing large high-rise office buildings. My logic was based on the knowledge that we could service these accounts just as well as any other company.
 
After meeting with several of the owners or managers, we understood that these Class A high-rise buildings were owned by pension funds, or unions. These institutions specified that their buildings were listed by national commercial real estate brands. ... more

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