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3-Steps to Marketing your Real Estate Business
“I have lots of great ideas but don’t know where to start, so I just don’t do anything,” one real estate agent told me about her marketing.Another told me she’s just switched careers from a corporate job to real estate but can’t quite get a consistent marketing system going.A mortgage broker tells me she built her business on buying leads but that doesn’t work anymore, and she wants to do things different now.Often, I hear from real estate agents, mortgage brokers, and other service professionals – either new to the business or those wanting to modernize their marketing – that they don’t know exactly what to do and where to focus their energies and resources, let alone how to get organized and keep up with consistent marketing. Can you relate? If so, this post – which really is a mini-training – is for you.In this post, I lay out for you the system that I’ve been using with my clients and in my own business. The goal here is to build a sustainable business with a consistent flow of leads and opportunities from your current network as well as grow your network in new ways as you become known for your ... more

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