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3 Unexpected Uses of Email Marketing
You know that email marketing is a key tool in converting leads and keeping in touch with clients, but you can use it for some unexpected things as well. Good email marketing can and will provide such a myriad of benefits, you shouldn’t ignore any of them!
1. ReferralsYou know that sending regular email marketing to your past clients will help them remember you if they need a real estate agent again in the future. Have you considered that staying top of mind with these clients also means they’ll send you more referrals? A monthly e-Newsletter, such as the one IXACT Contact provides, is a great way to show off your expertise to past clients and encourage them to send you referrals. Don’t always exclude your past clients when sending a Just Listed email either, as they may know someone it could be perfect for.
2. Hidden LeadsWhat if you had hot leads hiding in your database? Guess what, you probably do! And email marketing can help to reveal them. When you use IXACT Contact, you receive campaign reporting on every mass email you send. You can use this reporting to see who is opening and clicking on the emails. If there are a ton of opens by ... more

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