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Is Social Media Really That Great For Generating Business?
Since the advent of social media, boosted with the latest in tech device gee-wizzery, it’s been no secret that Real Estate Professionals have been drinking the Kool-Aid surrounding the hype and value of keyboarding our way to business success.  But are we really just fooling ourselves about total reliance on the tech matrix, for communication and business development?
Over the past several years, I have surveyed business I have generated.  And I have found face-to-face communication with past clients, and those I have interacted with in my actual community, rather than my virtual community, generated the larger portion of clientele!  
However, the value of social networking is increasingly becoming a vital resource for staying in touch with past clientele and contacts via blogs, Facebook, and email newsletters.

Because I have been a Realtor for the past 37 years, a number of my clients are seniors or those older than 40.  A few aren't internet savvy, but most are; or are getting there.  Nearly all seem to appreciate any snail-mail newsletters I send their way.  Ditto for any birthday or holiday cards I mail with a handwritten note inside.  Personalization and the time it takes to produce it, often has more value than ever before.  I remember ... more

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