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Regency Attached Home Under Contract Before it Ever Hit the MLS
Regency Attached Home Under Contract Before it Ever Hit the MLS
 
Earlier this week, I shared a Coming Soon listing in Haymarket's Active Adult Community Regency at Dominion Valley.  Whenever I have the opportunity to share a virtual tour of a gorgeous home like this before it hits the MLS, I certainly do.  It was shared not only here in a blog post, but in two other ways.  I shared it in a local Facebook group of real estate agents whose practices revolve primarily around the Haymarket and Gainesville areas.  I also called agents who do most of the business in Regency at Dominion Valley, talked about what the home had to offer and followed up with an email of the virtual tour.  Not surprisingly, I had two or three agents interested before the home ever hit the market on Friday, February 1st.
When I take listings and have the sellers agree to pre-marketing activities, I persuade against putting the listing as "coming soon" in the MLS.  Doing so means I can't allow anyone into the house until the listing becomes active.  And in the case of this home at 5237 Armour Court, it would have meant losing out on having a very motivated buyer ... more

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