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It's Not A Secret

You want to sell your home.
The price you get is influenced by a number of factors:
The price similar homes sell for.
The number of homes on the market.
The condition and features of your home.
AND....
how well you keep it quiet why you're selling your home.
 
You might not think the WHY of your move should matter, but it does often influence a buyer's thought process on how they approach the negotiations.
If the buyer thinks they know something critical, something detrimental to your leverage, they can offer less and hold at a lower price.
And part of that thought process is whether you WANT to move or HAVE to move.
If your youngest child is about to set sail for college, that typically falls into the WANT category.  You'd like to downsize, but you don't have to be in a hurry.  Get the price you need and move along.
On the other hand, if there's a news release out stating to the world:  "Congratulations to Mr. Jones, our newest VP!  Mr. Jones will be transferring from Cincinnati to Cleveland."
Well most buyers would see that as a MUST.  You've got a place to sell and you need to move or you're doing a 4 hour each direction commute or ... more

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